An F in Usability

Best Web posting on design this week is by the Great Dane Jakob Nielsen, who charted 232 people’s eye movements as they scanned a Web page, and discovered that they go across the top, then across again but lower, and then down the left side, describing an F on the page. Handy for Redfin as we figure out how to blast our home-shoppers with our demented money-saving propaganda. The article has thermal images super-imposed on a screen; it would be interesting to apply the same measurement to people’s perception of other phenomena, such as house photos.

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