You HAVE to check out the new creepy Century 21 ad

Century 21 is running a weird new ad in which a sinister wife pressures her chubby, hapless husband into buying more house than they can afford.
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The husband looks miserable. The tension between the two crests when the wife, neck muscles flaring, says: “Suzanne [the agent] researched this.” Then, to our surprise, we learn that the agent has been a party to the entire scene of marital strife via a speakerphone. The agent does nothing beyond chiming in over the phone “you guys can DO this” (apparently she has become an expert on the family’s finances).

In a review of the ad on Slate (“The nasty wife in the Century 21 ad”), Seth Stevenson describes the ad as “terrifying” and concludes: “of course your agent wants you to buy a house you can’t afford — she gets a bigger commission!”

Tolstoy was apparently wrong, the greatest tragedies occur not in the bedroom, but over a speakerphone.

Discussion

  • Kent

    I saw this ad on TV and had the same reaction. Creepy. Why would I want my agent siding with my wife to pressure me into doing something I don’t feel comfortable with? I understand what they were trying to convey, but they didn’t do a very good job.

  • Jim A.

    Real estate is sold to women. The ad is supposed to show you that their agent will gang up with you to persuade your husbund to buy.

  • http://www.google.com Mike Flacklestein

    I live at 11341 Commonwealth in Seattle. Been up here before?

  • Karl

    Sure they want you to buy what you can’t afford.Then clown you later as inexperienced.(They need a way to afford a home themselves.)I also think some of them are just selfish enough to rob people.Plain and simple.