January 2007

Decoder Ring Day

Who writes the fluffy house descriptions?! Out-of-work poets, creative writing students, used-car salesmen? Bottom line: words matter. Real-estate listings, not unlike personal ads, are crafted to minimize blemishes and maximize perceived selling points. Decoding home marketing-speak can be just as complicated as figuring out what men really mean when they say “I love you” or

Decoder Ring Day Read More »

Scroll to Top