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	<title>Comments on: Century 21 Runs an Anti-Redfin Ad!</title>
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		<title>By: Othello Zune</title>
		<link>http://blog.redfin.com/blog/2007/05/century_21_runs_an_anti-redfin_ad.html/comment-page-1#comment-2320</link>
		<dc:creator>Othello Zune</dc:creator>
		<pubDate>Tue, 18 Dec 2007 07:28:57 +0000</pubDate>
		<guid isPermaLink="false">http://devblog.redfin.com/blog/2007/05/century_21_runs_an_anti-redfin_ad.html#comment-2320</guid>
		<description>The Century 21 ad is anti-Redfin and consumers should be offended by the idea that he/she cannot make an informed decision without a REALTOR. When I was looking for a new construction home, a majority of the sales people working in the builders&#039; showroom told me that most of their buyers did not have a licensed salesperson (REALTOR) assisting them with the purchase. Does C21 believe that the buyers lacked an understanding of their own needs? Or, of being igmorant of &quot;the neighborhood [or] the schools&quot; when making a home purchase? Does a C21 REALTOR have to tell a you if &quot;you’re in love with&quot; the home? By the way, http://www.HomeYeah.com is operational and must be under new ownership.</description>
		<content:encoded><![CDATA[<p>The Century 21 ad is anti-Redfin and consumers should be offended by the idea that he/she cannot make an informed decision without a REALTOR. When I was looking for a new construction home, a majority of the sales people working in the builders&#8217; showroom told me that most of their buyers did not have a licensed salesperson (REALTOR) assisting them with the purchase. Does C21 believe that the buyers lacked an understanding of their own needs? Or, of being igmorant of &#8220;the neighborhood [or] the schools&#8221; when making a home purchase? Does a C21 REALTOR have to tell a you if &#8220;you’re in love with&#8221; the home? By the way, <a href="http://www.HomeYeah.com" rel="nofollow">http://www.HomeYeah.com</a> is operational and must be under new ownership.</p>
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		<title>By: Joe</title>
		<link>http://blog.redfin.com/blog/2007/05/century_21_runs_an_anti-redfin_ad.html/comment-page-1#comment-2164</link>
		<dc:creator>Joe</dc:creator>
		<pubDate>Thu, 06 Dec 2007 17:17:55 +0000</pubDate>
		<guid isPermaLink="false">http://devblog.redfin.com/blog/2007/05/century_21_runs_an_anti-redfin_ad.html#comment-2164</guid>
		<description>For_Immediate_Release:
United States of America (Press Release) December 6, 2007 -- Antitrust complaint unfair trade practices update to previous complaints.

Shutting off service to your MLS as stated in the letter below and shutting out to prevent non Realtors ( real estate agents) on Realtor owned MLS boards in my opinion is unfair trade practices on a large scale.

When a Realtor list a home is it disclosed to homeowners at the time of listing that all Non Realtors (real estate agents) will not be able to sell or show any homeowners listings unless they join the local board? Of course not, therefore limiting competition in the marketplace by the thousands of potential home sales from real estate agents nationwide with Realtor own MLS boards... I do believe that there are around 1.7 million real estate agents VS 1.3 million Realtors that leaves a Hugh gap for home buyers and home sellers if this information is not disclosed up front.

Now that shutting down Supra display keys attached to Realtor owned MLS boards because of unpaid Realtor Board dues, Not unpaid MLS dues only compounds this problem even further for the consumers who have active listings on the Realtor own MLS boards with the agents that are now shut out from a service that is provided by GE/Supra and in which the dues are not not in default..

Lets look at what I call the poster child state, Georgia

Georgia has two major Non MLS Realtor Boards GMLS and FMLS that do not discriminate between Realtor or Real Estate Agents therefore providing 100% competition for the consumers and has created a fair marketplace with a level playing field for all to enjoy.

Why have I choose not to renew my Realtor dues is a very simple explanation for me, I am shammed to be associated with NAR and to be dragged into the DOJ lawsuits against NAR for all the public to see and judge me as a not trustful Realtor (Anti trust) guilty by association, and to further damage the already scarred reputation of being a Realtor.

Were is NAR ethics here ? Http://www.google.com/search?sourceid=navclient&amp;I.e.=UTF-8&amp;rlz=1T4GGIH_en__214__214&amp;q=the+doj+vs+nar


So with an estimated Realtor loss of 10% at the Orlando Regional Board of Realtors not renewing next years dues and are paid up MLS dues have had there Supra keys shut off also, what do they tell there listing homeowners clients and Home buyers? When they can not gain access to there listing, or show potential home buyers homes..

This is fair practice!! Sorry I call it unfair trade practices on a large scale and I support The Department Of Justice actions 100% to protect the general public from this unfair trade practice.</description>
		<content:encoded><![CDATA[<p>For_Immediate_Release:<br />
United States of America (Press Release) December 6, 2007 &#8212; Antitrust complaint unfair trade practices update to previous complaints.</p>
<p>Shutting off service to your MLS as stated in the letter below and shutting out to prevent non Realtors ( real estate agents) on Realtor owned MLS boards in my opinion is unfair trade practices on a large scale.</p>
<p>When a Realtor list a home is it disclosed to homeowners at the time of listing that all Non Realtors (real estate agents) will not be able to sell or show any homeowners listings unless they join the local board? Of course not, therefore limiting competition in the marketplace by the thousands of potential home sales from real estate agents nationwide with Realtor own MLS boards&#8230; I do believe that there are around 1.7 million real estate agents VS 1.3 million Realtors that leaves a Hugh gap for home buyers and home sellers if this information is not disclosed up front.</p>
<p>Now that shutting down Supra display keys attached to Realtor owned MLS boards because of unpaid Realtor Board dues, Not unpaid MLS dues only compounds this problem even further for the consumers who have active listings on the Realtor own MLS boards with the agents that are now shut out from a service that is provided by GE/Supra and in which the dues are not not in default..</p>
<p>Lets look at what I call the poster child state, Georgia</p>
<p>Georgia has two major Non MLS Realtor Boards GMLS and FMLS that do not discriminate between Realtor or Real Estate Agents therefore providing 100% competition for the consumers and has created a fair marketplace with a level playing field for all to enjoy.</p>
<p>Why have I choose not to renew my Realtor dues is a very simple explanation for me, I am shammed to be associated with NAR and to be dragged into the DOJ lawsuits against NAR for all the public to see and judge me as a not trustful Realtor (Anti trust) guilty by association, and to further damage the already scarred reputation of being a Realtor.</p>
<p>Were is NAR ethics here ? Http://www.google.com/search?sourceid=navclient&amp;I.e.=UTF-8&amp;rlz=1T4GGIH_en__214__214&amp;q=the+doj+vs+nar</p>
<p>So with an estimated Realtor loss of 10% at the Orlando Regional Board of Realtors not renewing next years dues and are paid up MLS dues have had there Supra keys shut off also, what do they tell there listing homeowners clients and Home buyers? When they can not gain access to there listing, or show potential home buyers homes..</p>
<p>This is fair practice!! Sorry I call it unfair trade practices on a large scale and I support The Department Of Justice actions 100% to protect the general public from this unfair trade practice.</p>
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		<title>By: Agent Scoreboard</title>
		<link>http://blog.redfin.com/blog/2007/05/century_21_runs_an_anti-redfin_ad.html/comment-page-1#comment-755</link>
		<dc:creator>Agent Scoreboard</dc:creator>
		<pubDate>Fri, 08 Jun 2007 19:36:49 +0000</pubDate>
		<guid isPermaLink="false">http://devblog.redfin.com/blog/2007/05/century_21_runs_an_anti-redfin_ad.html#comment-755</guid>
		<description>glenn you might like this ;)

&lt;a href=&quot;http://www.agentscoreboard.com/blog/2007/06/08/wwtcd-what-would-the-computer-do/&quot; rel=&quot;nofollow&quot;&gt;&lt;a href=&quot;http://www.agentscoreboard.com/blog/2007/06/08/wwtcd-what-would-the-computer-do/&quot; rel=&quot;nofollow&quot;&gt;http://www.agentscoreboard.com/blog/2007/06/08/wwtcd-what-would-the-computer-do/&lt;/a&gt;&lt;/a&gt;
</description>
		<content:encoded><![CDATA[<p>glenn you might like this <img src='http://blog.redfin.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p><a href="http://www.agentscoreboard.com/blog/2007/06/08/wwtcd-what-would-the-computer-do/" rel="nofollow"></a><a href="http://www.agentscoreboard.com/blog/2007/06/08/wwtcd-what-would-the-computer-do/" rel="nofollow">http://www.agentscoreboard.com/blog/2007/06/08/wwtcd-what-would-the-computer-do/</a></p>
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		<title>By: Agent Scoreboard</title>
		<link>http://blog.redfin.com/blog/2007/05/century_21_runs_an_anti-redfin_ad.html/comment-page-1#comment-754</link>
		<dc:creator>Agent Scoreboard</dc:creator>
		<pubDate>Thu, 07 Jun 2007 21:49:23 +0000</pubDate>
		<guid isPermaLink="false">http://devblog.redfin.com/blog/2007/05/century_21_runs_an_anti-redfin_ad.html#comment-754</guid>
		<description>Mike/Glenn... you&#039;ve got a long way to go to bad a pain in C21 tukas...  the markets you guys serve are relatively accepting of new models... when you get to texas, illinois, or florida lets see how it goes... our launch of homeyeah.com in 1997 in indianapolis eventually ended with the law making body of that state create a minimum service law that put us out of business... 

C21 is even the scariest monster in those woods.. ebby holiday and tucker are much worse.</description>
		<content:encoded><![CDATA[<p>Mike/Glenn&#8230; you&#8217;ve got a long way to go to bad a pain in C21 tukas&#8230;  the markets you guys serve are relatively accepting of new models&#8230; when you get to texas, illinois, or florida lets see how it goes&#8230; our launch of homeyeah.com in 1997 in indianapolis eventually ended with the law making body of that state create a minimum service law that put us out of business&#8230; </p>
<p>C21 is even the scariest monster in those woods.. ebby holiday and tucker are much worse.</p>
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		<title>By: Klio</title>
		<link>http://blog.redfin.com/blog/2007/05/century_21_runs_an_anti-redfin_ad.html/comment-page-1#comment-753</link>
		<dc:creator>Klio</dc:creator>
		<pubDate>Thu, 31 May 2007 18:57:12 +0000</pubDate>
		<guid isPermaLink="false">http://devblog.redfin.com/blog/2007/05/century_21_runs_an_anti-redfin_ad.html#comment-753</guid>
		<description>Take this ad as a compliment... they would spend the money if they didn&#039;t consider Redfin a threat.

My question is when might Redfin go public?</description>
		<content:encoded><![CDATA[<p>Take this ad as a compliment&#8230; they would spend the money if they didn&#8217;t consider Redfin a threat.</p>
<p>My question is when might Redfin go public?</p>
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		<title>By: breath_people</title>
		<link>http://blog.redfin.com/blog/2007/05/century_21_runs_an_anti-redfin_ad.html/comment-page-1#comment-752</link>
		<dc:creator>breath_people</dc:creator>
		<pubDate>Thu, 31 May 2007 01:24:42 +0000</pubDate>
		<guid isPermaLink="false">http://devblog.redfin.com/blog/2007/05/century_21_runs_an_anti-redfin_ad.html#comment-752</guid>
		<description>everyone take a deep breath, hold it for a second, then let it out slowly. Repeat up to 5 times.</description>
		<content:encoded><![CDATA[<p>everyone take a deep breath, hold it for a second, then let it out slowly. Repeat up to 5 times.</p>
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		<title>By: Jonathan Dalton</title>
		<link>http://blog.redfin.com/blog/2007/05/century_21_runs_an_anti-redfin_ad.html/comment-page-1#comment-751</link>
		<dc:creator>Jonathan Dalton</dc:creator>
		<pubDate>Thu, 31 May 2007 00:47:07 +0000</pubDate>
		<guid isPermaLink="false">http://devblog.redfin.com/blog/2007/05/century_21_runs_an_anti-redfin_ad.html#comment-751</guid>
		<description>&gt; Redfin is using technology to make the home buying and selling process more efficient and consumer friendly.

You&#039;re spot on, Raindrops. Of course, there are many, many, many of us who are doing the same thing. That&#039;s my general point.

Redfin&#039;s welcome to come down here. And if it helps one of my listings move faster, I don&#039;t mind opening the front door ... just hope the buyer tells me first, that&#039;s all.

And that&#039;s all ... Glenn, I do thank you for your hospitality here. I&#039;m going to duck out lest I be accused of hijacking the blog.</description>
		<content:encoded><![CDATA[<p>&gt; Redfin is using technology to make the home buying and selling process more efficient and consumer friendly.</p>
<p>You&#8217;re spot on, Raindrops. Of course, there are many, many, many of us who are doing the same thing. That&#8217;s my general point.</p>
<p>Redfin&#8217;s welcome to come down here. And if it helps one of my listings move faster, I don&#8217;t mind opening the front door &#8230; just hope the buyer tells me first, that&#8217;s all.</p>
<p>And that&#8217;s all &#8230; Glenn, I do thank you for your hospitality here. I&#8217;m going to duck out lest I be accused of hijacking the blog.</p>
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		<title>By: Danaus Chang</title>
		<link>http://blog.redfin.com/blog/2007/05/century_21_runs_an_anti-redfin_ad.html/comment-page-1#comment-750</link>
		<dc:creator>Danaus Chang</dc:creator>
		<pubDate>Thu, 31 May 2007 00:07:20 +0000</pubDate>
		<guid isPermaLink="false">http://devblog.redfin.com/blog/2007/05/century_21_runs_an_anti-redfin_ad.html#comment-750</guid>
		<description>I just discovered this blog and it&#039;s fascinating.  Although I think there&#039;s still a ton of opportunity to improve branding and target marketing, the Redfin selling proposition is strong.  Okay so back to the original request for idea generation. (note, I&#039;m sorry, but I haven&#039;t explored the site to the fullest, so if any of these bullets are already done, oh well - I tried).

1) Educate the buyer as to the value of a $10k reduction in price versus $10k rebate (per the 2%). 
  - Mortgage borrowers will see that a reduction in the price of $10k equates to a savings of approx. $55 - $60 bucks a month.  On the other-hand, a $10k rebate in the pocket after a deal has been negotiated to its limit may be more attractive.  Buyers could use the cash to buy the new furniture they need for their new house or recoup any closing costs they had to pay.  Plus, psychologically, often sellers see the commission as sunk cost, so from this stand point, buyers may actually be getting a little extra from a negotiated deal.

2) Utilize online Live Chat
- The logistics may be harder to pull off, but this tool could squeeze some buyers/sellers who are sitting at work wanting a quick answer versus an email/phone call.

3) Conduct more research /segment and target your buyers/sellers cross reference profile with needs.
- Okay, you mentioned past research, but since I&#039;ve seen the success of real strategic marketing, I&#039;m a believer in this investment.  Often businesses may be concentrating too much effort on a specific consumer that just plain won&#039;t adopt this service OR there may be a consumer/organization that needs a service like this, but needs a little more education.  Strategy first, then tactical second.

4) Get involved with the community - sponsor stuff
- If you&#039;re building a smart brand and you have some good-hearted values, combine the both and get your name out by sponsoring events/organizations that are in-line with the segmentation research you did before.  I&#039;m sure there is opportunity to donate a full 3% to somebody out there.  It&#039;s good Pub, plus giving sometimes is just the right thing to do.</description>
		<content:encoded><![CDATA[<p>I just discovered this blog and it&#8217;s fascinating.  Although I think there&#8217;s still a ton of opportunity to improve branding and target marketing, the Redfin selling proposition is strong.  Okay so back to the original request for idea generation. (note, I&#8217;m sorry, but I haven&#8217;t explored the site to the fullest, so if any of these bullets are already done, oh well &#8211; I tried).</p>
<p>1) Educate the buyer as to the value of a $10k reduction in price versus $10k rebate (per the 2%).<br />
  &#8211; Mortgage borrowers will see that a reduction in the price of $10k equates to a savings of approx. $55 &#8211; $60 bucks a month.  On the other-hand, a $10k rebate in the pocket after a deal has been negotiated to its limit may be more attractive.  Buyers could use the cash to buy the new furniture they need for their new house or recoup any closing costs they had to pay.  Plus, psychologically, often sellers see the commission as sunk cost, so from this stand point, buyers may actually be getting a little extra from a negotiated deal.</p>
<p>2) Utilize online Live Chat<br />
- The logistics may be harder to pull off, but this tool could squeeze some buyers/sellers who are sitting at work wanting a quick answer versus an email/phone call.</p>
<p>3) Conduct more research /segment and target your buyers/sellers cross reference profile with needs.<br />
- Okay, you mentioned past research, but since I&#8217;ve seen the success of real strategic marketing, I&#8217;m a believer in this investment.  Often businesses may be concentrating too much effort on a specific consumer that just plain won&#8217;t adopt this service OR there may be a consumer/organization that needs a service like this, but needs a little more education.  Strategy first, then tactical second.</p>
<p>4) Get involved with the community &#8211; sponsor stuff<br />
- If you&#8217;re building a smart brand and you have some good-hearted values, combine the both and get your name out by sponsoring events/organizations that are in-line with the segmentation research you did before.  I&#8217;m sure there is opportunity to donate a full 3% to somebody out there.  It&#8217;s good Pub, plus giving sometimes is just the right thing to do.</p>
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		<title>By: More Listings &#124; More Sales</title>
		<link>http://blog.redfin.com/blog/2007/05/century_21_runs_an_anti-redfin_ad.html/comment-page-1#comment-749</link>
		<dc:creator>More Listings &#124; More Sales</dc:creator>
		<pubDate>Wed, 30 May 2007 23:32:42 +0000</pubDate>
		<guid isPermaLink="false">http://devblog.redfin.com/blog/2007/05/century_21_runs_an_anti-redfin_ad.html#comment-749</guid>
		<description>Disagree-Ad is not about Redfin. It is not an attack. C21 promoting their C21 agents.

Agree-Ad is bad. Campaign is bad. The old campaign even worse.</description>
		<content:encoded><![CDATA[<p>Disagree-Ad is not about Redfin. It is not an attack. C21 promoting their C21 agents.</p>
<p>Agree-Ad is bad. Campaign is bad. The old campaign even worse.</p>
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		<title>By: awwwlordie</title>
		<link>http://blog.redfin.com/blog/2007/05/century_21_runs_an_anti-redfin_ad.html/comment-page-1#comment-748</link>
		<dc:creator>awwwlordie</dc:creator>
		<pubDate>Wed, 30 May 2007 22:23:43 +0000</pubDate>
		<guid isPermaLink="false">http://devblog.redfin.com/blog/2007/05/century_21_runs_an_anti-redfin_ad.html#comment-748</guid>
		<description>Matt are you totally unaware and out of touch with your own industry? Do you have any idea at all that there is HUGE controversy on the federal level with the very industry you so vehemently and blindly defend?</description>
		<content:encoded><![CDATA[<p>Matt are you totally unaware and out of touch with your own industry? Do you have any idea at all that there is HUGE controversy on the federal level with the very industry you so vehemently and blindly defend?</p>
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