Redfin has been futzing around with some new designs for the home page of our website and could use your help picking one out. Our goals are to get people searching and to explain how Redfin works.
We only get one shot at the explanation because returning visitors see a view of our map as they left it on their last visit. Many are so thunderstruck by Redfin’s search superpowers that they never realize we have to make a living buying and selling homes.
When we surveyed our customers about what they wanted to see on the home page 58% asked for an explanation of our commission refund, 47% for an overview of our company, and 45% for a step-by-step guide to the process. But you should just say what you want: even though this blog is by and for people at an absurd remove from reality, please don’t feel like you have to channel anyone normal. It never works.
Here are the choices, which you can click to enlarge:
1. Illustrated explanation of the buying process:
2. Photo illustration of the buying process:
3. Who we are, in paragraph form:
4. Who we are, in bullet form:
Tell us which one you like first, second, third and last; suggest modifications or an entirely new treatment. Thanks to Savan Kong, Jason Wu, Michael Young, Matt Goyer, Jeff Yee, Marc Singer, Dana Irming, Bryan Selner, Leo Shklovskii and many others for their input so far. And thanks to everybody else for your feedback now…
We’ll also post a link to Redfin Forums, too.