We especially liked Angela and Chuck’s suggestions about numbering each step.
We’ve noticed that women especially seem to prefer an alternative treatment, with a photo of happy customers and a simple explanation of how our business is different. At some point, we’ll give that one a try, too, running two versions of the home page to see what works best.
Thanks for all your help!
(If you have browsed Redfin’s map before, you may not initially see the home page. When you visit Redfin.com, we still start you wherever you left off on our map. But you can always access the home page by clicking on the Redfin logo at top left.)