Redfin has been futzing around with videos for years. We all thought a video was the best way to explain how to buy a house online, but nobody wanted to be in one. We experimented with Angela interviewing me at double-speed so that our voices sounded funny; we recorded a screen-capture of a new release of our website set to “I’m Too Sexy,” a song I am listening to right now.
We got interviewed by Robert Scoble, who was so goofy and high-spirited that we all forgot to be nervous, or we leapt into public food-fights with members of the real estate industry or gave a speech on camera talking about this blog. But we never really explained on tape how Redfin works.
Then our fearless engineering leader, Michael Young, saw a Common Craft video, which explains abstruse concepts by animating drawings using paper and string. The style fit us perfectly: low-budget, simple and fun. It was new, but kind of old too.
Next, we’re going to make one of those pop-up stories, where you can pull an arrow to move elements of the drawing around.The two-person team behind the video, Lee and Sachi, cranked this baby out in a couple of weeks. When Lee and Sachi get back from Mexico, we have to give them feedback on the video. Let us know if you have any suggestions on how to make the video better. We hope to get it up on our site in a week or so.
Bonus link: check out our devblog post on why we switched from MySQL to Postgres.