Just before Thanksgiving, ace Redfin product manager & superblogger Matt Goyer asked for your advice on how we could make it easier for our search site visitors to add filters on stuff like price, bedrooms and bathrooms to their queries. We offered a $250 prize for the best suggestion. One intrepid designer suggested displaying the filter on bedrooms and bathrooms alongside the search box; a second design was modeled after Craigslist, and a third simply showed a “More Options” link alongside the search box. One person called to ask, “Where’s my $250?” Many people suggested focusing on the most popular filters. Which begged the question, what are the most popular filters?
Enter Michael Smedberg, our tower of analytical power, who parsed our logs on November 15, 2007 to find out what people were asking for in hundreds of thousands of queries:
- Sex, drugs and money were not filter options and so were excluded from this analysis.
- 36% of queries exclude condos, 3% exclude houses, while everyone else accepts the default, which shows both houses and condos.
- 48% set a maximum price, while 25% set a minimum price.
- 31% filter on the number of bedrooms, while 20% filter on the number of bathrooms.
- 15% filter on interior square footage, while only 5% filter on lot size.
We won’t take away any search options, having made that mistake once already. But we will probably pop to the top the most popular options, price and the number of bedrooms. Of course I could hardly be bothered with Michael’s analysis because I spent all day in my office watching this beautiful claymation video of New York, which like our most intense emotions or favorite songs, moves at different speeds and in startling directions (qualifying it as today’s bonus link):