The 1st & 2nd Moments of Consumer Delight

Reacting to Thursday’s announcement about the new “Freakish Depth” release of Redfin.com, Austin asset manager Lani Anglin-Rosales wrote an analysis of Redfin’s brand for national real estate magazine Agent Genius: Redfin is actually designed to appeal to GenY by using hip vernacular like “Redfin’s goal is to delight our audience of hard-core real estate fanatics… Read More