Yesterday, we blogged about a Redfin screenshot that appeared on PhotoshopDisasters, showing a gigantic dog peering through the sliding glass doors of a Shoreline listing. The screenshot was at the top of Reddit all night, and even though PhotoshopDisasters didn’t link to our site, the listing drew 52,036 views on Redfin. The average number of views for other listings in Washington State was 2.19.
The photographer, Dan Achatz, explains on Flickr that the real estate agent who commissioned the shot had asked him to exclude a dog that appeared in the background of the original photo. “So of course,” he writes, “when she said that she didn’t want to see that damn dog in the shot, I had to not only put it in, but it was also absolutely imperative to embellish it.”
Hats off to the agent for going with it and posting the embellished pic. Hopefully the house sells straight-away. In real estate more than any other industry, everyone tries to act all grown up and boring, but nothing is more essential in marketing, or in life generally, than to make someone smile.