Giant Dog, Marketing Gimmick - Redfin Real Estate News

Giant Dog, Marketing Gimmick

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Updated on October 5th, 2020

Yesterday, we blogged about a Redfin screenshot that appeared on PhotoshopDisasters, showing a gigantic dog peering through the sliding glass doors of a Shoreline listing. The screenshot was at the top of Reddit all night, and even though PhotoshopDisasters didn’t link to our site, the listing drew 52,036 views on Redfin. The average number of views for other listings in Washington State was 2.19.
The photographer, Dan Achatz, explains on Flickr that the real estate agent who commissioned the shot had asked him to exclude a dog that appeared in the background of the original photo. “So of course,” he writes, “when she said that she didn’t want to see that damn dog in the shot, I had to not only put it in, but it was also absolutely imperative to embellish it.”
Hats off to the agent for going with it and posting the embellished pic. Hopefully the house sells straight-away. In real estate more than any other industry, everyone tries to act all grown up and boring, but nothing is more essential in marketing, or in life generally, than to make someone smile.

Glenn Kelman

Glenn Kelman

Glenn is the CEO of Redfin. Prior to joining Redfin, he was a co-founder of Plumtree Software, a Sequoia-backed, publicly traded company that created the enterprise portal software market. In his seven years at Plumtree, Glenn at different times led engineering, marketing, product management, and business development; he also was responsible for financing and general operations in Plumtree's early days. Prior to starting Plumtree, Glenn worked as one of the first employees at Stanford Technology Group, a Sequoia-backed start-up acquired by IBM. Glenn was raised in Seattle and graduated from the University of California, Berkeley. He is a regular contributor to the Redfin blog and Twitter.

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