“Did hell just freeze over?” Redfin’s Bryan Selner asked me late last night. For a moment, I thought someone at Redfin had spontaneously washed the dishes.
But Bryan was talking about Redfin’s posting yesterday on Bloodhound, one of the largest Realtor blogs, about which of our site’s search filters are most popular, and which filters we should do next.
Who knows what possessed me to choose this post as our first on Bloodhound. What shocked everyone at Redfin was that Bloodhound would let us post anything at all. I’d forgotten that Bloodhound bloggers had only last year called me “an oily liar” and “a low-level con man.”
At a time when Redfin had every Realtor up in arms, it was the quality of these insults that stood out: phrases like “recidivist miscreant” and my personal favorite, “rotarian socialist,” made everyone else seem half-hearted and dull.
And so I began reading. And then to appreciate Bloodhound’s point of view — even if I disagreed with it. What I got from the blog was how to be a better citizen within the real estate community: no less opinionated, but less self-righteous. We eventually apologized, awkwardly, for how we’d talked about the real estate industry.
Then to our surprise, Bloodhound sent us an invitation to their conference, and after that, a WordPress log-in. It seems that what we liked about Bloodhound, Bloodhound liked about us: we both love to let the fur fly, sort of like Mary Matalin and James Carville.
This new tone doesn’t mean Redfin has gone soft on our consumer advocacy. We’ve just gotten better at it — fighting off anti-rebate laws, publishing for-sale-by-owner listings, offering more analytics — without disrespecting others in real estate.
Thanks to Bloodhound for giving us a chance. And Redfin readers, please let us know what search filters you’d like to see next: parking, townhouses, pools? Or other features, like drawing your own neighborhood outlines on our map?
Photocredit: Flangum on Flickr