Maybe you can’t tell, but we work hard to make Redfin easy to use, going round and round on every design until we’ve forgotten where we started.
In an effort to improve our forms, ace product manager Matt Goyer bought a book on usability for one of his young charges, Jim Lamb. But when Jim started reading the book, he found that one of the forms the book was supposed to help us improve was already in the book:
On the left side of the page pictured here, you’ll see Redfin’s Offer Wizard.
When Matt came into my office to show it to me, I could only think of Groucho Marx’s rejection of any club that would accept him as a member. “Wow,” I thought. “It’s time to get Jim another book.”
(In fact, the book looks fantastic. Many thanks to author Luke Wroblewski for including us!)