I Was Wrong and Sasha, Todd and Altar555 Are Right

Well, I feel a little embarrassed now. After reading about Apple’s advertising budget on TechCrunch, I complained yesterday that, for its size, Apple spends more money on marketing than Microsoft.

In the comments on that post, Sasha Aickin pointed out that Microsoft spends more ad dollars than Apple as a percentage of their respective overall costs.  And then another commenter, Altar555 –  as well as TechFlash’s Todd Bishop — pointed out that Microsoft also spends more ad dollars as a percentage of revenues.

Well what can I say? I was late for lunch with a friend, I had just read the TechCrunch essay, I keep telling myself to spend less time fretting over blog posts, and after thinking about it as long as it would have taken to look up on Yahoo finance (a second), I just assumed Microsoft revenues were much more than double Apple’s.

Or as Jake Elwood explains to his vengeance-crazed girlfriend in The Blues Brothers:

I ran outta gas. I had a flat tire. I didn’t have enough money for cab fare. My tux didn’t come back from the cleaners. An old friend came in from outta town. Someone stole my car. There was an earthquake. A terrible flood. LOCUSTS.

The girlfriend then fires a rocket-propelled grenade at Jake. Anyway, I was wrong. Thanks to our readers for the correction, and sorry I wasn’t more careful. Now can someone please suggest four or five topics to write about so we can make this post disappear off the front page?


  • http://www.redfin.com Sasha Aickin

    Aw shucks, now I feel bad; I was just trying to push the discussion forward. As penance, here are some (not very good) post ideas:

    1) What if the outrageous Citi bailout were a venture deal? (i.e. Who on earth would pay $27B for some preferred stock in a company worth $20B total?)

    2) Facebook apps, iPhone apps, now what? What’s the next Internet gold rush? And do people ever really strike it rich in these land grabs, or is it like the original 1849 gold rush, where the only people who got rich were those who provided goods and services to the miners? The old saw is that the ones who did well were those who “mined the miners”; in modern times that would be the infrastructure providers: Joyent, Apple, Amazon, and sundry tools companies.

    3) How to foster an environment where your employees are willing to contradict you publicly on your blog and whether that’s even a good thing.

  • Anon

    Well, I’m not sure you should apologize for calling Apple a marketing “bully”. After all, half of Apple’s adverts are snarky shots at Microsoft. So Apple certainly behaves like a bully. Or maybe a self-centered brat.

  • http://allantyoung.com Allan

    Nice to see someone in a leadership position admit to being wrong.

    As for crowding down the post with new posts, here are a couple facetious suggestions – Why don’t you temporarily turn this space into a photo blog? Or do profiles of you employees – I’m sure that’ll boost morale.

  • anon

    Geez, after such a nice mea culpa I’m almost hesitant to note that after Jake made that speech he and the gal kissed and then he dropped her into the mud. She jumped up and joined (with an M16) the police firing at the brothers as they raced out of the tunnel. The rocket was much earlier in the movie. Sorry…

  • http://blog.redfin.com/ Glenn Kelman

    Thank you Anon!
    These are the kinds of details I love…