Well, I feel a little embarrassed now. After reading about Apple’s advertising budget on TechCrunch, I complained yesterday that, for its size, Apple spends more money on marketing than Microsoft.
In the comments on that post, Sasha Aickin pointed out that Microsoft spends more ad dollars than Apple as a percentage of their respective overall costs. And then another commenter, Altar555 – as well as TechFlash’s Todd Bishop — pointed out that Microsoft also spends more ad dollars as a percentage of revenues.
Well what can I say? I was late for lunch with a friend, I had just read the TechCrunch essay, I keep telling myself to spend less time fretting over blog posts, and after thinking about it as long as it would have taken to look up on Yahoo finance (a second), I just assumed Microsoft revenues were much more than double Apple’s.
Or as Jake Elwood explains to his vengeance-crazed girlfriend in The Blues Brothers:
I ran outta gas. I had a flat tire. I didn’t have enough money for cab fare. My tux didn’t come back from the cleaners. An old friend came in from outta town. Someone stole my car. There was an earthquake. A terrible flood. LOCUSTS.
The girlfriend then fires a rocket-propelled grenade at Jake. Anyway, I was wrong. Thanks to our readers for the correction, and sorry I wasn’t more careful. Now can someone please suggest four or five topics to write about so we can make this post disappear off the front page?