Bring Out Weight, Number and Measure in a Year of Dearth…

In a post today on the Bloodhound real estate blog, Redfin published an essay on how we measure customer satisfaction — we may be the only real estate company to use the same systematic approach embraced by Apple, Dell, Vanguard, American Express and many others — and what we plan to do with the data we gather.

The main argument is that real estate folks chase after new marketing channels like YouTube, Twitter or Facebook before developing credibility on the issue customers care most about: how they’ve served customers. It has only been up for an hour but is already attracting plenty of comment.