Yesterday we talked about what Redfin achieved over the past year. Without thinking much about it, I promised a second post on our priorities for 2009. Without revealing our top-secret R&D projects, here is what we’re focused on so far…
- Fanatical customer service, and the industry’s happiest customers, by far: stay proud, Redfin. And run fast! It’ll be hard to keep up with tours.
- Send home suitcases of cash, every month: starting in April, every one of our current markets is profitable. For at least one month this year, the whole company is profitable.
- Go deeper… let people take the next step online: organizing tours, choosing an agent, analyzing prices, putting the escrow process online.
- Get more data: from the MLS, from the Internet, from our community…
- Whatever makes you nervous: every year, we expose data consumers want but can’t get. Check back in February.
- Better analytics: you can do a lot of damage with the best listing data, in the same database with neighborhood outlines & tax records.
- New markets: we’ll start expanding again soon!
- A bit of fun: Redfin is filled with *amazing* people. We have to take care of one another…
- Double the traffic: Mike thinks we’ll blow this one out.
- Head for the hills: we need to give visitors out in the boonies a way to buy a house. Right now, our agents are only in the big cities.
- Be honest and unmerciful: always remember what sets us apart, that we’re truth-tellers.
- A summer extravaganza: come June or July, Seattle will need a big party, with little sailboats by a park, and a big fire, and fun speakers and lots of little startups. Like this and like that. Who’s in?
That’s a long list to remember… what’s most important? 1 and 8.
Let us know what we forgot (we haven’t forgot bird’s eye imagery; it just isn’t quite a company-wide objective)! And nobody who didn’t post his own list better bring this up a year later, just to bust us on what we missed…
(Photo credit: Ks of W on Flickr)