Comments on: Big Redfin Survey: Even More Than Service, Real Estate Consumers Want Transparency http://blog.redfin.com/blog/2009/04/big_redfin_survey_even_more_than_service_real_estate_consumers_want_transparency.html Redfin Corporate Blog Sun, 22 Nov 2009 20:09:04 -0800 http://wordpress.org/?v=2.8.1 hourly 1 By: Real Estate A la carte: Pizza or Sushi http://blog.redfin.com/blog/2009/04/big_redfin_survey_even_more_than_service_real_estate_consumers_want_transparency.html/comment-page-1#comment-5850 Real Estate A la carte: Pizza or Sushi Thu, 21 May 2009 14:37:46 +0000 http://blog.redfin.com/?p=921#comment-5850 [...] Posts: CondoDomain Year 1 Results: Whitepaper, Customers want transparency (Redfin), Other CondoDomain posts regarding the real estate commission [...] [...] Posts: CondoDomain Year 1 Results: Whitepaper, Customers want transparency (Redfin), Other CondoDomain posts regarding the real estate commission [...]

]]> By: Real Estate A la carte: Pizza or Sushi http://blog.redfin.com/blog/2009/04/big_redfin_survey_even_more_than_service_real_estate_consumers_want_transparency.html/comment-page-1#comment-5848 Real Estate A la carte: Pizza or Sushi Thu, 21 May 2009 10:28:58 +0000 http://blog.redfin.com/?p=921#comment-5848 [...] Posts: CondoDomain Year 1 Results:? Whitepaper,? Customers want transparency (Redfin), Other CondoDomain posts regarding the real estate commission [...] [...] Posts: CondoDomain Year 1 Results:? Whitepaper,? Customers want transparency (Redfin), Other CondoDomain posts regarding the real estate commission [...]

]]> By: Michael Erdman http://blog.redfin.com/blog/2009/04/big_redfin_survey_even_more_than_service_real_estate_consumers_want_transparency.html/comment-page-1#comment-5752 Michael Erdman Wed, 29 Apr 2009 17:19:38 +0000 http://blog.redfin.com/?p=921#comment-5752 Glenn - You opine that "[t]he addressable market consists of the folks who don’t already know an agent." I suspect you may be leaving quite a bit (those are big percentages you cite) on the table here, and wouldn't be too quick to dismiss prospects/site visitors with pre-existing or newly-formed agent relationships. Whether it's online or offline, doesn't marketing have a role here? -Michael Glenn –

You opine that “[t]he addressable market consists of the folks who don’t already know an agent.”

I suspect you may be leaving quite a bit (those are big percentages you cite) on the table here, and wouldn’t be too quick to dismiss prospects/site visitors with pre-existing or newly-formed agent relationships. Whether it’s online or offline, doesn’t marketing have a role here?

-Michael

]]> By: Daniel http://blog.redfin.com/blog/2009/04/big_redfin_survey_even_more_than_service_real_estate_consumers_want_transparency.html/comment-page-1#comment-5726 Daniel Sun, 26 Apr 2009 17:22:06 +0000 http://blog.redfin.com/?p=921#comment-5726 One of the ways you can "get to know" people is through blogs like this. People can "meet" you through the blog. My suggestion would be to have your agents run blogs that give them a face. People can get to know your agents and their quirks and lifestyles. Maybe they'll connect with an agent that loves dogs or plays badminton. This can create a pre-existing relationship with people that don't know each other in real life. In my business, I meet people all the time that feel like they know me very well because of our blog. One of the ways you can “get to know” people is through blogs like this. People can “meet” you through the blog. My suggestion would be to have your agents run blogs that give them a face. People can get to know your agents and their quirks and lifestyles. Maybe they’ll connect with an agent that loves dogs or plays badminton. This can create a pre-existing relationship with people that don’t know each other in real life. In my business, I meet people all the time that feel like they know me very well because of our blog.

]]> By: Value Creation through Transparency and Advocacy | Insights into Startups and Entrepreneurship - nPost Blog http://blog.redfin.com/blog/2009/04/big_redfin_survey_even_more_than_service_real_estate_consumers_want_transparency.html/comment-page-1#comment-5688 Value Creation through Transparency and Advocacy | Insights into Startups and Entrepreneurship - nPost Blog Tue, 21 Apr 2009 15:06:19 +0000 http://blog.redfin.com/?p=921#comment-5688 [...] about how they compensate their agents, it’s not on commissions but on customer service (read more here). Talk about lining up incentives with the buyer. The buyers feel like their best interests are [...] [...] about how they compensate their agents, it’s not on commissions but on customer service (read more here). Talk about lining up incentives with the buyer. The buyers feel like their best interests are [...]

]]> By: Acomment http://blog.redfin.com/blog/2009/04/big_redfin_survey_even_more_than_service_real_estate_consumers_want_transparency.html/comment-page-1#comment-5674 Acomment Mon, 20 Apr 2009 00:38:30 +0000 http://blog.redfin.com/?p=921#comment-5674 what do you mean by transparency? what do you mean by transparency?

]]> By: Glenn Kelman http://blog.redfin.com/blog/2009/04/big_redfin_survey_even_more_than_service_real_estate_consumers_want_transparency.html/comment-page-1#comment-5671 Glenn Kelman Sun, 19 Apr 2009 15:44:09 +0000 http://blog.redfin.com/?p=921#comment-5671 Well Ray, we're definitely trying. We don't think that lowering our price is the best solution. Redfin isn't the cheapest, and never has been. We want to be the best. Well Ray, we’re definitely trying. We don’t think that lowering our price is the best solution. Redfin isn’t the cheapest, and never has been. We want to be the best.

]]> By: Ray Pepper http://blog.redfin.com/blog/2009/04/big_redfin_survey_even_more_than_service_real_estate_consumers_want_transparency.html/comment-page-1#comment-5670 Ray Pepper Sun, 19 Apr 2009 15:40:40 +0000 http://blog.redfin.com/?p=921#comment-5670 Also Glenn it would not hurt to join us at The Seattle Home Show, Tacoma Home Show, and Puyallup Fair to help spread the message to the masses. Other then ERA and a periodic Windermere office we always talk to the masses alone. The booths are inexpensive 1500-3000. It just takes EFFORT! Also Glenn it would not hurt to join us at The Seattle Home Show, Tacoma Home Show, and Puyallup Fair to help spread the message to the masses. Other then ERA and a periodic Windermere office we always talk to the masses alone. The booths are inexpensive 1500-3000.

It just takes EFFORT!

]]> By: Ray Pepper http://blog.redfin.com/blog/2009/04/big_redfin_survey_even_more_than_service_real_estate_consumers_want_transparency.html/comment-page-1#comment-5669 Ray Pepper Sun, 19 Apr 2009 15:36:26 +0000 http://blog.redfin.com/?p=921#comment-5669 Why don't people use Red Fin? The same reasons they don't use 500 Realty! 1. They don't understand. 2. They are misguided by conventional Agents that DO NOT TELL THE TRUTH. 3. They have not heard of us. However, people adore the Redfin website. I hear this weekly. They absolutely love it. One last reason that WILL cause people not to use Red Fin. 1000's of Agents are beginning to market themselves to Buyers and are offering the same 50% of the commission. Red Fin must return at some point to the 66% or 75% credit to the buyer while generating more $$ from Lead Generation. Why don’t people use Red Fin? The same reasons they don’t use 500 Realty!

1. They don’t understand.
2. They are misguided by conventional Agents that DO NOT TELL THE TRUTH.
3. They have not heard of us.

However, people adore the Redfin website. I hear this weekly. They absolutely love it.

One last reason that WILL cause people not to use Red Fin. 1000’s of Agents are beginning to market themselves to Buyers and are offering the same 50% of the commission.

Red Fin must return at some point to the 66% or 75% credit to the buyer while generating more $$ from Lead Generation.

]]> By: Glenn Kelman http://blog.redfin.com/blog/2009/04/big_redfin_survey_even_more_than_service_real_estate_consumers_want_transparency.html/comment-page-1#comment-5661 Glenn Kelman Sat, 18 Apr 2009 02:55:00 +0000 http://blog.redfin.com/?p=921#comment-5661 Don, I like what you're saying about our clients being partners. I've never liked the term full-service though, just because it starts from the assumption the service a traditional agent delivers is 100%, and any variant on that -- even one better -- can only be less than 100%. A brick-and-mortar bookstore is not a full-service bookstore, and it is not necessarily better than Amazon. Joe, we'll work on marketing the brand better, but probably won't spend money on offline campaigns. I know that drives you crazy, but we're just not smart enough at marketing to do that. Kevin, thank you for the clarification; as we noted in our "Redfin by the Numbers" post, we're measuring our agents as buyer's agents Heath, thanks for your trust in us. If there's anything you need, just contact me at glenn (at) redfin (dot) com. Don, I like what you’re saying about our clients being partners. I’ve never liked the term full-service though, just because it starts from the assumption the service a traditional agent delivers is 100%, and any variant on that — even one better — can only be less than 100%. A brick-and-mortar bookstore is not a full-service bookstore, and it is not necessarily better than Amazon.

Joe, we’ll work on marketing the brand better, but probably won’t spend money on offline campaigns. I know that drives you crazy, but we’re just not smart enough at marketing to do that.

Kevin, thank you for the clarification; as we noted in our “Redfin by the Numbers” post, we’re measuring our agents as buyer’s agents

Heath, thanks for your trust in us. If there’s anything you need, just contact me at glenn (at) redfin (dot) com.

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