I Didn't Think It Was Possible to Love Them More Already…

A curious thing happened after Redfin released its iPhone app Monday morning. We immediately got a bunch of one-star reviews, with no comment. Then we got a whole bunch more 5-star reviews. With almost nothing in between.

Redfin_iPhone_Reviews

Is this normal? We checked  other real estate apps and found a far more even distribution. Here’s one:

Zillow_iPhone_Reviews

And here’s another:

Trulia_iPhone_Reviews

Why is Redfin’s distribution so different? Is it because we’re new to the iPhone, and the most passionate advocates weigh in first? Or that Redfin is simply more polarizing, regardless of what the app itself does?

The one-star reviews almost never include any comment. But the 5-star reviews are effusive:

  • “This is quite possibly the best iPhone app out there in terms of execution and usefulness.  If you to buy or sell you NEED this app.”
  • “I have been using this app all day and I get more and more impressed as time goes on.  I have been waiting for a Redfin iPhone app for a while and this does everything I want and more.  It’s the little things that put this in the 5 star area.”
  • “Must download if buying a home.  I would pay $50 for this, it is so useful.

We’ve also gotten plenty of notices on Twitter:

  • “After a test run, I have concluded that @Redfin has created perhaps the best free real estate iPhone application I’ve encountered yet.”
  • “New #redfin iPhone app is ON. THE. MONEY.”
  • “I didn’t think it was possible to love them any more than I do already, and then Redfin goes and releases an iPhone app.”
Thanks to everyone for your reviews, your kind words and constructive suggestions. We read it all, over and over again.

Discussion

  • http://www.foreclosuredataonline.com Matthew Griffin

    It’s normal to receive some bad feedback in the beginning, as you said, you’re new in the iphone market. But is a good advice to improve!

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  • Clint

    Could be the competition trying to sabotage Redfin’s app with posting low reviews on purpose.

  • http://www.jonheller.net Jon Heller

    Hmm, I knew that title looked familiar!

    http://twitter.com/jonheller/status/3671493268

    Glad I could help spread the word though. If anything I wish the app had come out earlier, as just a few days after this was released I had an offer accepted on a house!

  • http://www.powerreviews.com Joshua Greenough

    If you want to chat about review distributions let me know. We work on wider scale than the I-Phone apps but I have a bunch of tips and tricks on how to pull in users who have really used your product. These verified users tend to overwhelm any one offs that you might get from people who are blasting you with one stars. You end up with real rating, the secret is volume.

  • http://www.thetruthaboutmortgage.com/ Colin

    I wouldn’t worry about the stars…I would focus on the comments and strive to improve the app if any make sense.

    Like other reviews, users that delete the app usually give it low marks, and most who keep an app don’t bother reviewing it…so there you have it.

  • http://www.flutterby.net/User:DanLyke Dan Lyke

    I believe that there’s a flaw in the iPhone/iTunes interface that causes the default for some users to be rating at zero stars. I’ve found this with (a very few) other apps, a bunch of five star ratings with effusive comments, and a couple of zero stars with no comments.

    One of the little things in life that makes me sad is that I don’t ever want to move again, I like my house and am happy here, but that means I won’t have a reason to use Redfin. You guys (especially Ernesto and Angela whom we worked with!) are excellent, and I’ll have to download the Redfin iPhone app just to stay in touch with that zone of awesome.

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  • http://www.facebook.com/people/Gubbi-Seo/100001770509193 Gubbi Seo

    easy living

  • http://www.facebook.com/people/Gubbi-Seo/100001770509193 Gubbi Seo

    more reading ;)

  • http://www.facebook.com/people/Gubbi-Seo/100001770509193 Gubbi Seo

    post of reading

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