Redfin Goes Deep With iPhone App Upgrade

Big news! If a little red number just popped up beside your iPhone’s App Store icon, it’s because Redfin just upgraded its top-rated iPhone App!

The new app is like chocolate ice cream — deeper and richer! — especially for the real-estate aficionados who log-in as Redfin customers. The local Multiple Listing Services we rely on for most of our listing data require the log-in, but for a long time we just assumed that mobile users were casual browsers, who couldn’t be bothered to register for better information.

Wrong.

When we shipped Redfin for Android last month, we offered juicy details about a home to registered users, and registrations shot through the roof. Android users visited more often than iPhone users, and registered at about triple the rate.

So we scrambled to upgrade the iPhone app, calling on intern Seth Goldenberg to make it beautiful. First, Seth delivered a complete history of a property’s pricing, so that iPhone users can see when a listing’s price has risen or fallen, and also when the listing has been taken off market and then re-listed so as to seem new:

Real Estate Property History

Good stuff.

Registered users can now also see Agent Insights, the notes our own agents take about a home when touring it in person. In core Redfin areas, we’ve toured as many as 30% of active listings, and our notes from the tour can tell you when to race over to a listing and when it isn’t worth the trip:

Redfin Agent Insights

Very good stuff. We just also made the whole app a little prettier, with simple buttons for the most popular actions people want to take while touring the property in person, including taking photos and notes that they can upload to the Redfin website:

New Details Page

It’s a proud day for Redfin, for Seth, and for the whole team who helped to design and test the app! Here’s Seth celebrating the release with a well-deserved cold one:

Redfin Internship

I love the way he took a swig right as he hit the button. That’s the way to do it!

Discussion

  • http://www.facebook.com/ashleelyman Ashlee Lyman

    Awesome! I am a registered user and have been using the iPhone app since we started house hunting in March! An upgrade to the app is much appreciated!

    • http://blog.redfin.com GlennKelman

      So kind of you to say! Let us know how you like it!

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  • Roberton3

    When are you guys going to get around to adding iPad support to the app?  It's not 2010 anymore.

    Yes, the current version will run on an iPad, but it looks horrible and is harder to use and less useful than a native iPad version would be.  And adding iPad support is really easy.

    • http://blog.redfin.com GlennKelman

      It's what we're working on now Roberton3. Sorry to fall behind…

      • Roberton3

        Good to hear.  I'm just surprised it's taken so long, because Redfin seems really tech-savvy in general, but seems well behind the curve in this area.

        • http://www.facebook.com/aickin Sasha Aickin

          Hey Roberton3,

          We are both tech-savvy and behind the curve on iPad. It's a question of staffing (and hiring engineers in the first place, which has been really tough), and we're doing our best to get the app out.

          Cheers,
          Sasha.

  • Spot1965

    What's your technology staff working on if interns are doing the brunt of feature updates? I'm assuming they are working on some hot revolutionary features to be announced soon. Or, is your intern your only tech head?

    • http://www.facebook.com/aickin Sasha Aickin

      While Seth was working on the iPhone app update, several of our tech staff were working on building the Android app (and a LOT of other features which haven't yet come out). And it's also worth noting that Seth was able to reuse a lot of the Android work in bringing these features to iPhone.

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  • http://www.appswiz.com.au/ App Development

    People always looks for new taste and I think Redfin has proven them by upgrading the new application.