Redfin Goes Deep With iPhone App Upgrade

Big news! If a little red number just popped up beside your iPhone’s App Store icon, it’s because Redfin just upgraded its top-rated iPhone app!

The new app is like chocolate ice cream — deeper and richer! — especially for the real-estate aficionados who log-in as Redfin customers. The local Multiple Listing Services we rely on for most of our listing data require the log-in, but for a long time we just assumed that mobile users were casual browsers, who couldn’t be bothered to register for better information.

Wrong.

When we shipped Redfin for Android last month, we offered juicy details about a home to registered users, and registrations shot through the roof. Android users visited more often than iPhone users, and registered at about triple the rate.

So we scrambled to upgrade the iPhone app, calling on intern Seth Goldenberg to make it beautiful. First, Seth delivered a complete history of a property’s pricing, so that iPhone users can see when a listing’s price has risen or fallen, and also when the listing has been taken off market and then re-listed so as to seem new:

Good stuff.

Registered users can now also see Agent Insights, the notes our own agents take about a home when touring it in person. In core Redfin areas, we’ve toured as many as 30% of active listings, and our notes from the tour can tell you when to race over to a listing and when it isn’t worth the trip:

Very good stuff. We just also made the whole app a little prettier, with simple buttons for the most popular actions people want to take while touring the property in person, including taking photos and notes that they can upload to the Redfin website:

It’s a proud day for Redfin, for Seth, and for the whole team who helped to design and test the app! Here’s Seth celebrating the release with a well-deserved cold one:

I love the way he took a swig right as he hit the button. That’s the way to do it!