Serious Buyers Likely on the Sidelines for Super Bowl Weekend

Rumor has it a few people in the United States aren’t going to be glued to a TV this Sunday afternoon for four quarters of football. So if you’re selling your home, should you cancel your party plans if an agent calls and wants to show your place?

Redfin rides to the rescue with data that tells the story:

The numbers from 2010 and 2011 shows that sellers are less likely to get the request in the first place. 18% fewer people went on a home tour on Super Bowl weekend than the two weekends before and two weekends after the game. So quantity is clearly down, but what about the quality?

There’s speculation in the real estate industry that the people who do tour on Super Bowl Sunday are the more serious buyers, and looking to buy sooner. However, the data says the opposite! The numbers from 2010 and 2011 show that people who tour on Super Bowl Sunday are 13% less likely to buy one of the homes they tour that day.

Happy Super Bowl weekend!

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