Roske Speaks: Redfin Should Be More Like Costco

Chris Roske, Redfin’s director of finance, recently sent me a letter explaining how Redfin should be more like Costco. I think the letter’s pretty good even though I disagree with a few points (Costco does send a ton of direct mail and I think its overhead costs for website development should actually be higher because… Read More

Dang. That's Fast.

In a real estate world suddenly frenzied with competition, Redfin just released Instant Updates, the first* major service for immediately alerting home-buyers about new listings and price drops. Now, 15 – 30 minutes after a real estate agent lists a home for sale, folks using Redfin to search for listings in that area will get… Read More

What's Your Home Worth? Well, See For Yourself

For the past five years, Redfin has sought to build the perfect site for folks to preview, visit and ultimately buy homes for sale. But in 2012, we have opened a second major front, to serve owners and sellers of homes. In just the past three months, Redfin launched Home Report, a personalized monthly email monitoring… Read More

Growing, Fast and Slow

“Greed,” Gordon Gekko once declared, “is good.” Oliver Stone’s private-equity titan was referring to the process of creative destruction, in which ravenous corporate raiders strip a businesses to its bones in three months flat. Venture capitalists have the same simple attitude toward growth: growth is good. Their fish of choice is not a piranha but… Read More

Philly, We Have Arrived!

Bust out the cheese-steaks—Redfin has arrived in Philly! Philly is Redfin’s 19th market overall and our first in more than a year. But it’s a big one: today, the number of listings on our site grew by 8.5%. We hired an 18-year real estate veteran, Linda Wolbers, to build and manage a local team of… Read More