Starting today, you’ll be able to request an in-person home tour with a Redfin agent right from your iPhone or iPad. Now, when you see a home that you think will go fast, you can request a free, no-obligation tour with a Redfin agent as easily as ordering a pizza. Seven days a week, virtually every day of the year, Redfin customers are going to be able to move faster, scheduling a tour with the first available Redfin agent with a few swipes of the finger.
Redfin hasn’t spent a dime to promote our mobile apps, but 2012 traffic to our top-rated iPhone & iPad real estate app grew a whopping 156%. We’ve heard from our customers that they don’t want to wait to get home to request a tour for the home they just drove by. After all, we already send Mobile Instant Updates straight to your phone, or email you within minutes of a home appearing on the market. In a world where inventory is low, and more than 1 in 4 homes are under contract within 14 days of their debut, you’ll be able to request a tour as soon as you hear about it, wherever you are.
And of course it’s important to Redfin because traffic on mobile devices continues to grow exponentially, and up until now, there hasn’t been an easy way to get in touch with a Redfin agent via the mobile app. As a result, a business that is already growing very, very fast will grow even faster.
So how do you request a tour?
To tour any active listing, just tap the new “Add to Tour List” button. The tour list is the place you can easily keep track of the homes you want to see. You can access it anytime by tapping the tour list button, and from there, you can add more homes or just schedule the tour right then and there.
Once you’re ready to tour, simply choose the homes you want to see from your Tour List, choose a time to tour, and you’ll be on your way.
Once you’ve submitted your request, a Redfin tour coordinator will call you within a few hours to confirm your details, and help finalize the overall schedule. You’ll often be able to see a home that same day, and you don’t have to get married to a real estate agent, or fill out a long web form to make it happen.
This was a Herculean effort since it involved rewriting a lot of complex back-end code. The mobile team could be found rallying in the office, feasting on beef jerky and Twizzlers late into the night and weekends to make it happen. Hats off to the entire mobile, design and testing teams on this critical release.
If you want to be one of the first to hit the ground running on your house hunt in 2013, grab the latest version of Redfin from the iTunes App store now. We’re looking forward to what 2013 will bring, and we’d love to hear what you think of the latest release in the comments below!