The Perfect Portrait of Redfin’s Culture

Every afternoon at 2:00, Redfin’s engineers and product managers gather for a set of push-ups, sit-ups, planks, crunches and burpees.

Last Thursday, our president of real estate operations, Scott Nagel, looked in on the action and our general counsel, Kate Ross, snapped his picture:


Scott’s bemused expression is one I’ve seen many times before: I like to argue with Scott, and Scott likes to win those arguments by saying hardly anything at all.

What I love about the photo is that even though Scott leans against the far edge of the frame, he’s its center of gravity. The folks eating Costco snacks in the background are studying the exercisers, but Scott isn’t.

And what I love most of all is that the picture captures the essence of Redfin, in all of its absurdity and hopefulness, as a company of goofy software engineers, earnest about self-improvement, and worldly real estate agents, wondering what all this has to do with helping someone sell her home.

In the broadest view of the office, the agents and the engineers are as far apart as possible. And indeed, the knowingness in Scott’s expression makes this distance seem great. But when you look more closely, the fondness makes it small.

The project of any company over time is to create a story of how different people find a common cause. The differences at Redfin are greater than usual, but so is the cause. And a story that is hard to put into words fits easily into this picture.

To propose a caption for this photo, just post a comment below!


  • Josh McFarland

    Crunch time for Redfin Eng

  • JanelleSay

    Silver Fox patiently awaits his prey to exhaust themselves.

    • GlennKelman

      Janelle, it’s good to see you still stay on top of all things Redfin…

      • JanelleSay

        So, what do I win?

    • Fernando Ferrufino

      Caption idea: While observing Alligator Dance classes at the office, Redfin Prez “Scott!!!” Nagel considers changing the company name to Redfun. Moments later he abandons this idea when he spots an unattended pack of Chewy Gobstoppers and proceeds to inhaling the entire box in one fell swoop, carton and all.

  • Lisa Smith

    Hi Glenn, I love your story, I think most people would have been really discouraged when Truila and Zillow were basically started as a result of YOUR brainchild!! I’ve been in Sales Mgmnt/Dir & Recruit/Retention and Training for real estate agents for over 15 yrs in the luxury real estate market & looking for a new challenge with online real estate. Is there any interest in Redfin going into the Central & N FL area, it’s a great market.. I am looking for a challenge in online brokerage and, as you can see, I am relentless in my pursuit to work and be at a co where I am inspired.. So much so that I’m willing to go cyber and ask if there’s any way we can connect? Send my resume?? Thank You!

    • Joel Ballezza, Redfin

      @f7eba091ba44ba47d5368442424e9b79:disqus For information on new job openings, visit our careers page and be sure to follow Redfin on LinkedIN. and

      • Lisa Smith

        @ Joel Thanks so much Joel. As you can see I like to go to the source so I’m holding out for an email from Glenn (rare occurrence, I’m sure!)!! And am so glad that you saw and responded to my inquiry. I will go on the link as well. Have a fantastic day!

        • GlennKelman

          Hey Lisa, we’ve had a little trouble sorting out our Central and North Florida strategy just because the data access hasn’t been easy but shoot me a note at Glenn (@) Redfin (dot) com and I will make sure we connect you with the right people. When we come to your part of the world, we’ll give you a ring.

  • Cheryl

    Scott Nagel takes a break from his Presidency to ponder the correlation between core strength training and code.

  • GlennKelman

    My new favorite suggestion via a friend on Facebook: “Always Be Crunching.”
    It’s a take-off on Alec Baldwin’s Glengarry Glen Ross soliloquy (“Always Be Closing”):

  • Kent

    Technology company finds an innovative way to lower health premiums.