Redfin real estate arrives in Southwest Florida

Redfin Arrives in Southwest Florida!

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Updated on October 5th, 2020

Redfin arrives in Southwest Florida

Redfin has arrived in Southwest Florida to serve homebuyers and sellers along the gulf side. People can now work with local Redfin agents to buy and sell homes in Fort Myers, Cape Coral, Estero, Bonita Springs, Naples and the surrounding areas and can use the Redfin online and mobile tools to search for homes on the market.

Redfin has a unique approach that combines technology and top-notch customer service to create a better real estate experience. Redfin technology empowers both our agents and customers with information and tools that make the home-buying and selling process more efficient, less stressful and more fun.

This efficiency enables Redfin to pass savings on to our clients. For example, a Redfin homebuyer purchasing a $300,000 home with a Redfin agent in Fort Myers would receive a refund of over $1,500 at closing. Redfin charges sellers 1.5 percent instead of the typical 3 percent, while providing a beginning-to-end home-selling service, from pricing and staging advice and professional photography through the negotiation and closing processes. Someone selling a $300,000 home with a Redfin agent would save $4,500. To date, Redfin has saved its customers more than $200 million in real estate fees.

Like other Redfin real estate agents across the country, agents in Southwest Florida earn a salary and receive health care and other benefits. Our bonus pay is based on customer satisfaction, not commission. Redfin hired agent Tara Olson to lead the business in Southwest Florida. Tara worked in the insurance industry for 15 years in Southwest Florida, most recently as a regional manager, traveling frequently throughout the region. Her intimate knowledge of the area was put to good use when she turned her decades-long hobby of buying and selling homes into a full-time career as a real estate agent. Tara worked at two boutique real estate firms in Fort Myers before joining Redfin.

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Tara is already on the ground touring homes with buyers and guiding them through the offer, negotiation and closing processes, and helping people sell their homes. If you’re thinking about buying or selling, feel free to reach out directly to Tara,  schedule a tour or start a conversation about your home’s value. Redfin.com and the Redfin mobile apps also offer several ways to find out about homes for sale and what the local market is like even before you’re ready to dip your toe in the water, including:

Selling with Redfin:

  • Redfin Home Dashboard: A comprehensive online resource for home sellers that provides real-time data about their home.

  • Redfin Home Value Tool: A more accurate way to find out what your home is worth using self-selected comparable homes for sale in your market.

Buying with Redfin:

  • Instant Tour Scheduling: Ability to instantly schedule a home tour with a Redfin agent with a single click from a browser, iPhone, iPad or Android app.

  • Redfin Matchmaker: Software that recommends unexpected listings to Redfin clients.

  • Instant Updates: Smartphone or email notifications when new homes are listed or when prices drop.

  • Search by School: Shows all the homes for sale served by a certain school with one easy search.

  • Tour and Offer Insights: Real-time statistics and notes from Redfin agents about thousands of homes and offers.

  • Deal Room: A real-time guide through the closing process, including milestones, deadlines and tasks.

Interested in working for Redfin? We’re hiring! Check out our jobs page to see the positions available near you. Download the Redfin app and follow Redfin on Facebook, Twitter, Google+, Pinterest and LinkedIn to keep track of what we’re up to.

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Lorraine Woellert

Lorraine is enjoying her first real job after a career in journalism. She’s based in Washington, D.C., where she writes about housing and the economy. Before joining Redfin, Lorraine was at Bloomberg News reporting on politics, financial mayhem, housing and the economy. Her dream home is a top-floor loft with a pool, friendly neighbors and a terrace for throwing parties. Everyone's invited. Redfin is a full-service real estate brokerage that uses modern technology to make clients smarter and faster. For more information about working with a Redfin real estate agent to buy or sell a home, visit our "Why Redfin?," page.

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Makayla Zurn

Makayla oversees broadcast media relations at Redfin. She also has a knack for video and produces content for the Redfin blog and YouTube channel. Before working at Redfin she was a morning TV news anchor and reporter. Makayla loves living in Seattle, where she grew up, but her dream “second home” would be somewhere along the sunny SoCal coast.

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Luis Mojica

Lusic was a Redfin intern on the Test Platforms Team in San Francisco.

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