What’s interesting about this weekend’s debate over Fred Wilson’s contention that “marketing is what you do when your product or service sucks” is that it re-enacts an old battle: engineers’ wariness toward marketing, and marketing folks’ distrust of engineers’ build-it-and-they-will-come naivete. But the truth is that the battle-lines between the two sides just don’t exist… Read More
Just a reminder that Redfin’s brown-bag program this week features Michelle Broderick, a savvy, new-generation marketeer who understands guerilla warfare, social marketing and viral programs better than your average bear. I think she was the one who came up with the “People Love Us on Yelp” stickers that you see in restaurant windows all over… Read More
So, I’ve written this blog entry about five times. I’m not certain I know what I’m doing. I mean, I’m an amateur when it comes to real estate. I’m like that kid in the back of the classroom who ate paste. And I don’t mean the kid in second grade. I mean the kid in… Read More
I’ll be the last one — Redfin has been busy with its company meeting last Friday– to say I love Microsoft’s new “I’m a PC” ad. Doesn’t It Remind of You That Discovery Channel Ad? But maybe I’m the first who wonders if it was inspired by The Discovery Channel’s “The World is Just Awesome”… Read More