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	<title>Redfin Corporate Blog: Notes on Redfin, technology, real estate and life at a startup. &#187; Negotiating</title>
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		<title>More Real Estate Science! Finding the Sweetest Deals</title>
		<link>http://blog.redfin.com/blog/2008/08/more_real_estate_science_finding_the_sweetest_deals.html</link>
		<comments>http://blog.redfin.com/blog/2008/08/more_real_estate_science_finding_the_sweetest_deals.html#comments</comments>
		<pubDate>Thu, 07 Aug 2008 12:10:57 +0000</pubDate>
		<dc:creator>Glenn Kelman</dc:creator>
				<category><![CDATA[Negotiating]]></category>
		<category><![CDATA[The Science of Real Estate]]></category>

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		<description><![CDATA[Redfin&#8217;s real estate scientists published a big, glorious new report today on when homes will sell for a big discount and when they won&#8217;t, based on thousands of home sales across the country.
We spent two months grinding through the data because every day, we see buyers with born-to-lose tattoos on their foreheads making lowball offers [...]]]></description>
			<content:encoded><![CDATA[<p>Redfin&#8217;s real estate scientists published <a href="http://docs.redfin.com/static-images/images/misc/negotiating-a-bargain.pdf">a big, glorious new report</a> today on when homes will sell for a big discount and when they won&#8217;t, based on thousands of home sales across the country.</p>
<p>We spent two months grinding through the data because every day, we see buyers with born-to-lose tattoos on their foreheads making lowball offers doomed to instant failure. And then sometimes <a href="http://www.redfin.com/about/customers">they win</a>.</p>
<p>Nuts! Figuring out fast when a deal will fly and when it won&#8217;t is the key to making our margins work.</p>
<p>We&#8217;ve tried to sort out <a href="http://blog.redfin.com/blog/2008/05/good_deals_tough_market_17_negotiating_techniques.html" title="Redfin blog post on when you can negotiate and when you can't">when a seller will give ground</a>, a posting that immediately set off a discussion at <a href="http://www.newsweek.com/id/141958">Newsweek</a> and <a href="http://www.usnews.com/blogs/the-home-front/2008/06/04/when-is-an-owner-willing-to-slash-the-price.html">U.S. News &amp; World Report</a> and across the blogs. We&#8217;ve <a href="http://blog.redfin.com/blog/2008/08/the_science_of_real_estate_and_the_44-pound_cat.html">talked about it on TV</a>.<img src="http://tbn0.google.com/images?q=tbn:M0TQRQauupReOM:http://l.yimg.com/img.tv.yahoo.com/tv/us/img/site/59/04/0000035904_20061117150713.jpg" alt="Diane Sawyer, GMA" align="right" width="126" height="150" title="More Real Estate Science! Finding the Sweetest Deals" /></p>
<p>Meanwhile, pricing discussions have been all the rage in our <a href="http://forums.redfin.com/">discussion forums</a>, with visitors asking <a href="http://forums.redfin.com/rf/board/message?board.id=BayArea&amp;message.id=1516#M1516" title="Negotiating new construction in Los Gatos">how negotiable new construction is</a>, or even <a href="http://forums.redfin.com/rf/board/message?board.id=BayArea&amp;message.id=1360&amp;jump=true#M1360">what to offer on an individual property</a>.</p>
<p>Enter <a href="http://www.redfin.com/stingray/do/the-real-estate-scientist?direct-section=sell">the real estate scientist</a>, who shreds MLS data, website logs, academic research and tax records to provide reliable answers to practical questions: what really works when <a href="http://www.redfin.com/about/home-selling-tactics" title="Redfin paper on marketing a listing">marketing a listing</a>, what type of listings <a href="http://blog.redfin.com/blog/2008/04/boston_real_estate_not_clinically_depressed_just_a_split_personality.html">sell in less than seven days</a>, whether high commissions lead to faster sales (<a href="http://blog.redfin.com/blog/2008/03/real_estate_commissions_typical_is_boring_but_when_selling_a_home_effective.html">they don&#8217;t</a>).</p>
<p>Today&#8217;s report is about <a href="http://docs.redfin.com/static-images/images/misc/negotiating-a-bargain.pdf">how to find the sweetest deals</a>. Redfin&#8217;s Rob McGarty and M<img src="http://tbn0.google.com/images?q=tbn:kBD3zf3ZLN232M:http://z.about.com/d/physics/1/0/4/0/-/-/Mad_scientist_caricature.png" alt="zany mad real estate scientist" align="right" width="110" height="103" title="More Real Estate Science! Finding the Sweetest Deals" />ose Andre crunched the numbers for all 9,053 sales of single-family homes in Fairfax (Virginia &#8216;burbs), King (Seattle area) and Los Angeles counties, between April 15 and June 15 this year, to look at homes that sold for a lot less than the asking price.</p>
<p><strong>What surprised us right off the bat</strong> was how small the average discount was: after all the bad news about the housing market, it was still less than 2.5%. We were also surprised to see that a small fraction of listings got a huge discount, of more than 10% off list price.</p>
<p>This means that 90% of the time, lowballers are wasting their time. But that 10% of the time, they&#8217;re saving $50,000. The trick is finding the listings ripe for a discount.</p>
<p>So for each market we split the sales into two buckets: those that got the biggest discount (top ten percentile, an average of 11.4% off the final asking price), and all the rest (the 90th percentile and below, which got an average discount of 1.5%).</p>
<p>Then we compared the two groups to see what the sales involving a big discount had in common:</p>
<p>1.    83% more likely to have been <strong>on the market for 90+ days</strong>.<br />
2.    73% more likely to be <strong>marketed as fixer-uppers</strong>.<br />
3.    20% less likely to <strong>feature a noteworthy remodel</strong>.<br />
4.    28% more likely to have <strong>already been price-reduced</strong> (though there were some confounding factors).<br />
5.    52% more likely to have been <strong>seller-owned for 20 years or more</strong>.<br />
6.    9% more likely to have been <strong>seller-owned for less than five years</strong>, a slight but surprising correlation.<br />
7.    Only 9% more likely to be <strong>a short sale or bank-owned</strong>. Most consumers expect this correlation to be much stronger.</p>
<p>The portrait that emerged is  of a bimodal market (much like the VC market right now) &#8212; a few homes in the most sought-after neighborhoods sell for well above asking price, most sell near the asking price and anything distressed or run-down (more homes are run-down now than before so the drop in prices is in part a reflection of the drop in the quality of the homes being sold) just keeps dropping and dropping.</p>
<p>The bottom-line is that the condition of the home and its length of time on the market &#8212; surprise, surprise &#8212; are the main drivers for discounting &#8212; but how long the seller has owned the home is a big factor too. And foreclosures aren&#8217;t as negotiable as people think.</p>
<p>The report has already gotten <a href="http://latimesblogs.latimes.com/laland/2008/08/which-houses-ar.html">picked up by the LA Times</a> and <a href="http://seattletimes.nwsource.com/html/realestate/2008097106_homesales07.html">now the Seattle Times too</a> (FRONT PAGE!!!).</p>
<p><a href="http://docs.redfin.com/static-images/images/misc/negotiating-a-bargain.pdf">Get the full paper (PDF)</a>, which breaks out all the data by county, and goes into the methodology too.</p>
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