December 11, 2008
Redfin just released a new version of the site. In addition to improving our short sale detection in Orange County and parts of LA and making our neighborhood pages a little more discoverable from the map page,
we switched to using Google Maps exclusively instead of a mix of Microsoft Virtual Earth and Google Maps.
We decided to do this now because our two-year contract with Microsoft was up for renewal. We did an evaluation and figured out a way to draw a large number of pushpins on GMaps very quickly. When we went with VE in 2006, GMaps was faster out of the box but slower once we started drawing on it, especially on IE6.
We like a lot of things about going with Google Maps:
We don’t like that we can no longer embed Bird’s Eye views on our site and that 3 developers spent four weeks to do the switch instead of adding more features. Plus, Redfin has had a very good relationship with the Microsoft Virtual Earth team, which we’ll miss. We’d like to give special thanks to Sujatha, the Microsoft PM who answered our e-mails, calls, and random entreaties with the utmost of professionalism and speed. We really only have good things to say about VE. Anyone looking to build a map-based Web 2.0 site has two solid choices.
In the end, it was speed, speed, speed that convinced us to switch. In our worst case scenario of 500 pushpins on the map in IE6, GMaps is 385% faster.
“Every millisecond counts” is a “Googley” UX design principle that we remember from Marissa Mayer’s evangelism of speed and that we strongly believe in (see here, here, and here). Users who come to Redfin’s site now should see maps load and render just a little bit quicker, which makes us feel a little Googley inside.
That’s it! Happy holidays from Redfin Engineering. You won’t hear from us until February, as we’re already working on a major release that will take a little more time. But it’ll be worth it. For those of you using the site, can you notice a performance difference? Leave a comment and let us know!
Bonus for developers: read about our experience switching from Virtual Earth to Google Maps.
August 13, 2008
Redfin released a big, beautiful new version of its website last night. For the first time in years, there’s a whole new web page on the site — not just a map and a web page for each property on the map — but a set of graphs, pictures, charts, numbers showing all the pricing trends for each of the 9,000 neighborhoods, postal codes and cities Redfin covers. This is the good stuff, drawn straight from the MLS databases real estate agents use to list properties and the tax rolls that counties use to record sales.
It’s a big deal, because consumers have never had access to reliable real estate data down to the neighborhood level. The numbers the newspapers publish every month are for big metro areas like the Bay Area, Boston or Chicago, which mash together neighborhoods that are really worlds apart: Palo Alto and Vacaville, Newton and South Boston, Schaumburg and Highland Park. Saying that all of Boston or Chicago is up or down doesn’t say much.
Now you can see what’s really going on with your neighborhood’s prices, right now: dollars per square foot, numbers of homes for sale, days on market, price reductions. We split out condos and houses because they’re priced so differently. The pricing graphs show listings and past sales separately, so you get a view of what sellers expect and what they really got. We give you a list of all the price-reduced homes, all the open houses, all the recent sales. It’s FASCINATING. 
There’s even a graph that is so densely powerful that it’s a little hard to explain: it shows days on markets and price reductions together, so you can figure out whether a listing is about to drop its price. Of course, it’s our favorite. If you can figure it out, it can save you a lot of money.
Favorites on the Map!
The new release has lots more going on too. We finally revamped favorites, so you can map your favorite properties, or delete a bunch of them all at once, or sort them by different criteria like how much they cost or when you first flagged them. Over the past few years, we must have ignored a thousand requests to upgrade favorites, so it’s a relief to finally set things right (or sort of right — we still need to do notes, x-out, the list goes on and ON).
Tours Shopping Cart!
The last big thing we did with this release was to make it easier to schedule a home tour with one of our agents, building a little online shopping cart to add listings to as you browse Redfin.com. It’s a major step toward building a gigantic online application for every step of the home-buying and -selling process, which is how we’ll really make real estate better for consumers and agents and everybody else.
Listings from Zillow! Agent Profiles!
And then there were the little things. The Redfin data team, bloodthirsty for conquest, added thousands more for-sale-by-owner listings, this time from Zillow.com (next up is land and apartment buildings). And we also started publishing agent profiles, showing every one of our agent’s recent deals, so you can check out the raw numbers on what we’ve sold, for how much, in which neighborhoods, with customer ratings. LIVE BY THE SWORD, DIE BY THE SWORD (we promise to give it to you straight)!!!
Phew!
So there’s a lot in there and it was a lot of work. Not for me of course, but everyone else! Beyond all the old heroes who designed, tested and shipped this release were a few new faces: stats man Mose Andre in his first gig as a coder, muscle-bound product manager John Kim, Heavy Rubber lead guitarist Ray Sayre, fresh-faced Thomas Young, and man-child Robert Gay. We’re proud of what everyone accomplished, and anxious as always to hear: what do you think?
