Typical is Boring, but When Selling a Home, Effective

A recent Redfin Forums contributor raised the question: Does a higher buyers’ agent commission = faster sale? From Baltimore to Seattle to Southern California, real estate agents and journalists have endorsed the idea of offering unusually large commissions so buyer’s agents will recommend a listing. Because we’re curious masochists, we decided to answer that question…. Read More

The Real Estate Scientist Strikes Again: Pricing Your Home

This month’s issue of The Atlantic reports on research by Cornell University’s Manoj Thomas and his colleagues which found that consumers perceive round prices, such as $390,000, as being higher than prices such as $391,534. Round prices were in turn found to be correlated with a lower final sales price. Professor Thomas’s research, posted to… Read More

Eyewitness "Today" Account + Twelve Live TV Tips

Thanks to everyone for their kind words about Redfin’s appearance on “Today,” which broadcast on Friday our data-driven guidance on how to sell a home more quickly, for a higher price. We showed up in the local papers and the blogs. Another food-fight broke out with the real estate bloggers. But mostly people have asked… Read More

The Real Estate Scientist

Redfin is launching tonight The Real Estate Scientist, an initiative to use empirical techniques to improve the way our agents and clients buy and sell homes. We’re releasing our first report, which provides seven recommendations for home-sellers, and training our agents on the findings, which should allow us to have more informed conversations with our… Read More

First Freakonomics, Then the Redfin Advantage, Now An Academic Study Spanning Six Years

Last February, when the rain wouldn’t stop and we were bored out of our minds, Redfin released a year of sales records indicating that our buyers on average got a better deal than customers of other brokerages, on top of the commission savings. Mose Andre, Redfin’s compulsive stats man, has only recently recovered. Hundreds of… Read More