Engineers As Marketeers, Marketeers as Engineers

What’s interesting about this weekend’s debate over Fred Wilson’s contention that “marketing is what you do when your product or service sucks” is that it re-enacts an old battle: engineers’ wariness toward marketing, and marketing folks’ distrust of engineers’ build-it-and-they-will-come naivete. But the truth is that the battle-lines between the two sides just don’t exist… Read More