If the Price is Right: Price Reductions in Brookline, Brighton
Sellers use a whole lot of tricks when it comes to pricing a house. You’ve probably heard of the precise number strategy: pricing a house at $276,421.35 rather than $275,000. According to researchers at Cornell University, people perceive precise prices as lower than round prices. Or how about range pricing? In this strategy, a house might be priced in the $399,900 to $450,000 range so the home shows up in two price searches: $450K and under, and $400K and under. Another trick is pricing a house just shy of an even number, for example, $399,900 rather than $400,000, because the odd number seems cheaper and buyers tend to delimit their housing search around such round numbers.
Do any of these pricing strategies actually work?
When I see weird prices, I draw one of three conclusions:
- The seller is difficult and spent way too much time plotting how to wring every dime out of me.
- The seller thinks I’m so stupid I will think $276,421.50 is less than $275,000.
- It will be an absolute nightmare trying to come to an agreement with this seller.
Why not just forget about the complicated pricing strategy and opt for pricing a house at the RIGHT price?
And speaking of prices, here are a few price reductions in Brookline and Brighton:
41 Park Street, #205
Brookline, 02446
Beds: 2/ Baths: 2
SQ.FT.: 1162
Original Price: $479,900
Today’s Price: $469,900
And they planned an open house Sunday, June 8, 2008 12:00pm-1:30pm
53 Gardner Road, #2
Brookline, 02446
Beds: 2/ Baths: 2
SQ.FT.: 1100
Original Price: $589,000
Today’s Price: $570,000
1662 Commonwealth Avenue, #41
Brighton, 02135
Beds: 2/ Baths: 1
SQ.FT.: 819
Original Price: $279,000
Today’s Price: $269,900
