What's Wrong With This Picture?

Let’s recap:  We’re in the throes of an awful real estate market, where sellers have to fight for their listings to get noticed among the thousands already sitting there.  It’s a time when agents should be shifting their marketing efforts into high gear, doing everything possible to get their clients’ properties noticed. Right?

Then tell me how any agent worth a five-figure commission can put this new listing out there?

The place sounds nice enough:  a two-bedroom, two-bath condo in West Hollywood Vicinity for $499,000.  Want to see a photo? Here you go!


That’s right:  This listing is out on the MLS and Redfin with zero photos of the property. So we can only imagine what this “Birght West facing 2bedrm 2bth@ The Courtyards” with a “pl” and spa looks like.

How can agents be so cavalier with their clients’ listings?  Why are homeowners standing for it?  Sellers, you have a right to a listing with photographs.  And complete sentences with words spelled out and spelled correctly. It’s true! 

Every day, my Redfin update contains listings like these, describing what sound like lovely properties and then including no photos.  For example, here’s a “beautifully upgraded” $649,000 two-bedroom condo in Westwood; no pictures.  And here’s a huge foreclosure in east Hollywood for $476,000; no pictures!

Maybe the agents are planning on adding the pictures later, you say.  I say:  You have exactly one chance to make a first impression.  A listing with no pictures says you’re trying to hide something. 

Don’t put the listing out there until it shines, with a detailed, literate, lively description, the right price, and a healthy array of great photographs. That’s the least a seller should expect.

  • Mark

    Excellent post, Cindy, and I would add one more piece of advice to sellers and their agents:

    Don’t take pictures with your cell phone camera!

  • http://losangeles.redfin.com/blog/author/cindy.allen Cindy Allen

    Good one, Mark. I also saw some photos of a listing the other day that included some dude in a ratty T-shirt standing in the living-room doorway. How appealing!

  • Sandy

    With a degree in graphic design and lots of good technical equipment and know how….I always feel like I am the best one to promote my own property in a sale ….but without a real estate license I am stuck with what those who DO have one can offer. (I am trying to study for the test but it is soooooo boring and doesn’t apply to residential real estate hardly at all , alot more about commercial, industrial, law partnerships)

  • http://Javwestbourne.com victor

    oh yes. condo price is listed higher price than single family home.

    let me try to explain this issues.

    1. the prices of single family has drop so much
    2. the condo owner is not ready to give up that heavy so called property appreciation paper gain
    3. unrealistic condo seller?
    4. those single family home under REO listing are really bait for higher offer. if you try to make offer on those like i have numerous time during end of 2007 and i get answer like
    a. that’s not what i want to sell it at
    b. we already received numerous offer
    c. your offer at listing price is too low or i will submit it but most likely won’t be accepted!

    so my conclusion for now is that condo/property owner tend to want too much for their home for now! REO and Foreclosure are a joke on all the real buyer in todays’ market!

  • http://losangeles.redfin.com/blog/author/cindy.allen Cindy Allen

    Sounds like you’ve had a hard time, Victor! Where have you been looking for a home?