Glenn, congrats to you and your team for accomplishing this ratings sweep. That’s impressive and it’s very telling that you and the company so much attention to it that you’ve calculated the scores across the category. Do all of your competitors focus on this? Is it a measure for them in the same way that it is for you?
I wonder if every developer is focused on the user experience as a result of ratings and reviews, however. Every day we (team Apptentive) talk to developers about app store ratings and reviews model and the frustration it causes because people use the reviews not just to give praise but to also make requests, vent, ask questions etc. The general sense seems to be that reviews need to be watched, but that it’s an insufficient method of interacting with the people using their apps and that understanding user engagement and how the experience is resonating is a very complex process (which we aim to simplify). Would you say that ratings are your core litmus test or is this just the public result of a much deeper process to truly deliver apps that people love?
Whether we really want to set a goal of being top-rated has been the subject of much debate at Redfin. Ratings can be gamed by the developer, and used by the consumer to make all sorts of points that have nothing to do with the quality of the app. But in the end, I think it’s good to be #1 — it’s a simple, powerful signal to consumers — and to be #1 you have to aspire to be #1.