I wanted to say a big fat wet sloppy thank you to everyone who participated in last week’s reader poll. There were nearly 800 of you, and almost everyone had something useful, informative, or enlightening to contribute.
(There was, of course, a small but vocal minority who did nothing but make dirty jokes and request that we start posting illicit photos, but that’s life on the intertubes.)
We got so many responses with so many good suggestions, in fact, that I’m basically drowning over here. I promise I’ll give y’all a nice, thorough run-down of the results, but as for today, I’m going to give you the Xtreme Reader’s Digest version.
Updates on the local market, market statistics, and profiles of local neighborhoods were the top three requests, in that order. Message received. You want more hard data, more often, and more tightly focused on the neighborhood level.
Interesting Thing I Noticed:
We had a lot of requests for things that are already on Redfin, which tells me that we’re not doing a great job making that stuff easy to find. That’s pretty much my fault.
For instance, tips about home buying was a very popular request, and we have an entire free online guide for home buyers right here. It has a ton of information on the entire home-buying process, much of it tailored to each individual Redfin market.
Other Interesting Thing I Noticed:
Readers seem to fall into two camps: people who want more “fluff” (like cool homes, tips on design, stories from agents, etc.) and people who want no fluff at all and think fluff is stupid and would punch me in the face right now if I would just stop saying “fluff.”
I don’t think there’s a way to make every post appeal to everybody, but it does seem like more variety will keep everyone intermittently not-unhappy. And what more could you ask, really?
By Popular Request:
Finally, a lot of people asked in the free-form comments why we don’t just go back to the old days, when we had lots of different bloggers writing content for every city’s version of Sweet Digs. This was all before my time, but basically it was just too big an operation for us to handle at that point, and we needed to focus more on the core business (which is, of course, panda-cloning.)
We also had the loose-cannon issue crop up a couple times; bloggers saying things in the Redfin name that were completely ridiculous, like that we were cloning pandas.
But moving forward, we do want to distribute the writing work on our blogs out a bit more, both among our agents and (possibly, don’t quote me on this) among non-employees.
How will we approach that? No idea. I’m making this up as I go.
More soon on the survey results, including a downloadable spreadsheet of the results (stripped of any identifying reader info, naturally).
Until then, thanks again, and keep the good ideas coming.