Having worked in the publishing industry for 15 years, I have developed an editor’s eye, proofreading everything as I go along, which can take the enjoyment out of some things. It is a bad habit, which I am unlikely to break, and pervades all reading aspects of my life. Here are my pet peeves when it comes to listings.
Listings without pictures. This most typically happens with brand new listings. They want to get the property up on MLS quickly and haven’t taken the time to do pictures themselves or could not schedule a photographer to do so. While I understand this, from a consumer’s point of view, the picture is as important as the written information. It is a piece of the puzzle that I want. When the home has been up on MLS for more than a week and there is no picture, then I get suspicious. Makes me think that either the property is so bad that they don’t want me even getting a glimpse before I visit, or the realtor is lazy. Either way, it’s not good.
Listings without a physical description: We live in an age where people scan the internet for what they want and do not spend long on each page view or image. You get one shot to interest someone in what you want on sites like Redfin (for consumers) and MLS (for realty professionals). I believe it is the duty of the listing agent to do everything they can to make that house appealing in a quick 1-minute look-see on line. That means a great photo, plus interiors that can be scrolled through, and a concise but interesting (and truthful) paragraph on the home itself. Without the write-up, consumers are very likely to move on and ignore the listing.
Listings with typos/mixed caps in them. Example: Need an offer 2DAY! SUMBMIT OFFER 1st COME 1st SERVE. THIs unit has it all a touch of class with all modern upgrades. Newer CAbinets, Granite Counter Tops, and A GREAT REMODEL BATH. THIs is a MUST SEE on the LIST. –Wow, the mixed caps are very hard to read and distracting. Typos are things that, as an editor, drive me batty. And it also tells me that the realtor did not take the time and care to input the information correctly.
Minimally Updated Prices: I have ranted about this before. Why bother to update a price from $835,000 to $829,000? Why take a $1,000,000 and only take off $10,000? Buyers want to see discounts – 3-5% at minimum would be my take on the matter. The larger the price reduction, the more likelihood that potential buyers will come back and see a property. While I realize that some sellers are the hindrance behind larger reductions, agents need to do their best to induce them to up the ante a bit.
What are your listing pet peeves?