Earlier this week Josh Toering of the Sweet Digs LA blog posted this article about Property Photo Tips and kindly allowed me to reprint it on this blog as well. There is some interesting information here that I thought you would find useful.
“Eighty percent of home buyers used the Internet last year to search for a home, and nearly 25% reported that the Internet is where they first found the property they purchased, according to a National Association of Realtors survey.” As more buyers start their home search online (and with Redfin finish it,) the property photos have to stand out from the pack to get that first click.
With housing inventory building, sellers are going to have to pull out all the stops to get their property noticed. Taking matters into your own hands can be a great way to get that done if you have an eye for photography. 6 home-photo tips to draw buyers by Dana Mattioli of The Wall Street Journal has some great starting information on taking eye catching house pictures.
Photo-editing: One of the Keys to Great Property Photos by real estate photography blogger Larry Lohrman (GeekEstateBlog) is another article with detail tips for making your photos pop out. Also, here is a good article about “Photoshopping” things, such as utility lines, out of home photos. I think that’s going too far and some buyer’s lawyer may agree.
I had been working on perfecting my technique of shooting homes, until we were prohibited from touring open homes. So when I recently went and shot an interior, I found my skills sorely lacking compared to what the realtor had put up on the MLS for the home. My example of good and bad are at right. The first kitchen photo, which I took, does not encompass enough of the kitchen, omitting the built-in buffet and china hutch, and has too much sunlight on the center island. The second photo, from the MLS listing, does justice to the whole kitchen with natural, but not too much, light. You also see more of the cabinetry, the oven and get a better overall feel for the size and configuration of the room.