Coming from a Marketing background, I believe wholeheartedly in showcasing your product in the best possible light. Brochures, flyers, photos, and even font sizes should all reflect your unique messaging and positioning.
Yet many Silicon Valley-ites who would never dream of launching a product with less than a four color brochure on hefty weight paper think that a blurry camera phone photo of their $700-800k home will work when selling. WRONG!
In today’s Craigslist – there is a photographer advertising his services for home photos and videos. He uses a high quality Nikon camera for the home photos, and a Sony for the videos. At $40 – this sounds like a bargain to me.