Two Unprofessional New Westwood Listings

The online listing is an important piece of marketing a home for sale.  Photos of the property are probably the most important component, helping to create a great first impression. 

Here are two examples of how not to create a great first impression with your listings.  The properties in question are two “Brand New ultra Luxury” [bad capitalization not mine] condos in Westwood.  The listing description includes terms like “exquisite” and “picturesque.” Wow!  So what do they look like?

The photos are copyrighted, so I can’t post them, only link to them. To see what I’m talking about, please click on the listings:

1544 Camden Ave., #101
1544 Camden Ave., #302

The display photo is not an interior shot, or an exterior shot, or even a neighborhood shot.  Instead, we get photos of each page of the properties’ sales brochure. Each page has a bright green stripe across the top, making the effect even more jarring.

Let’s put aside for a moment the fact that the type on these pages is completely unreadable, and focus on what kind of an impression this creates.

Considering that the properties’ asking prices are $749,000 and $1,299,000, the listings should include at least a dozen photos of the actual PROPERTY.  Using undecipherable shots of a sales brochure (and an ugly one at that) is going to turn people off, not create interest. 

Furthermore, the listing description — probably the second-most important part of an online listing — doesn’t look polished.  It’s full of bad punctuation and unnecessary capital letters, as though a child wrote it. 

In a buyers’ market, with so much to choose from, marketing takes on greater importance.  This presentation is not professional.   

If this were my house being marketed, I would find it completely unacceptable.  Sellers have a right to expect a lot more for the commission they’re paying. Demand it!