Comments on: Seabass and Trash Cans – Two Exercises in Developing Compelling Content (Listing Agents Listen Up)

By: Alcohol Posts » Seabass and Trash Cans - Two Exercises in Developing Compelling …

Wed, 12 Mar 2008 23:50:44 +0000

[...] Carol D. Hian, HDFP wrote a fantastic post today on “Seabass and Trash Cans – Two Exercises in Developing Compelling …”Here’s ONLY a quick extractIt is delicately simmered in white wine and garlic then lightly braised with an almond saffron glaze and seared with lemon pepper sauce. It is served with wild jasmine rice, organic baby bell peppers and a field of greens. … [...]

By: Carol

Carol — Wed, 12 Mar 2008 18:06:17 +0000

hahaha. So right! That ‘honey, stop the car’ one gets on my nerves in a big way!

I didn’t know that about patagonian toothfish…you learn something new everyday

By: Max D.

Max D. — Wed, 12 Mar 2008 16:31:40 +0000

Every industry has its marketing cliches, but in RE it’s as if listing agents pick from a grab bag of “proven” phrases. Let me throw a listing together right now:

Honey, stop the car! Pride of ownership! Priced to sell! Bring all offers!

I’m especially fond of “priced to sell,” because what’s the alternative?

Just give me the specs and spare me the tired hyperbole.

By: Tom

Tom — Wed, 12 Mar 2008 14:43:27 +0000

Selling sea bass is also part re-branding. Chilean Sea Bass was, until recently, the Patagonian Toothfish. No one wanted to eat something called the Toothfish, so they marketed it under Sea Bass. Viola, market. I’m sure there is a lesson in there for listing agents somewhere.