The Evolving IBC—Diamond Jamboree Center Comes to Irvine’s Live-Work-Play District

With the opening of the 114,000 square foot Diamond Jamboree Shopping and Dining Center at the corner of Jamboree and Alton, Irvine’s IBC, which began as a light industrial area, continues its evolution into a mixed-use, live-work-play neighborhood. Diamond Jamboree center is Asian-themed but has diverse appeal. The center opened recently with various retail, restaurants, and cafes as well as a bakery, a beauty spa, the H-Mart Supermarket (a Whole Foods-type market), some banks, and a video and mail center. In November, more shops are scheduled to open.

The center is a good match for Irvine for various reasons: First, with Irvine’s emphasizes on cultural diversity, the center will appeal to the many different groups that live in Irvine. (Today’s annual Irvine Global Festival is an example of Irvine’s emphasis on diversity.)  Second, the Diamond Jamboree Center, with its mix of cafes, restaurants, salon and retail, offers the IBC residents unique shopping, entertainment and work options in this evolving live-work-play neighborhood. Third, the center offers convenient shopping, dining and entertainment options for the over 35% of Irvine’s residents that are Asian or Pacific Islander.

For information on some recent price reductions for homes in the IBC, see “Price Reductions in Irvine’s Mixed-Use Neighborhood, the IBC.” Also, see the IBC map.

GRAPHIC COURTESY DIAMOND JAMBOREE SHOPPING AND DINING CENTER