Love and War in the Modern Age
If you’re a real estate junkie, you couldn’t possibly have missed Redfin in the press. We have been featured in the national and local media including 60 Minutes, KRON4, the Today Show, the New York Times and the San Diego Union Tribune; to name a few. Our name pops up in real estate blogs and online news across the nation with increasing frequency.
Last week we launched a new version of our website. With each new innovation comes more interest in our smart and simple approach to buying and selling property in the digital age. We’re not alone, of course, there are others making great advances in the industry. In fact, we use some of them to supplement our own technology. What makes us different is that, as an online real estate brokerage, we compete with pavement pounding real estate agents, and they don’t always like it.
Even tech savvy agents who use online forums as a marketing tool have interests that are different from ours. They are motivated by priorities that don’t always converge with our vision and, sometimes, that leads down a path we wouldn’t choose. I say so be it. C’est la vie. Live and let live. It’s no secret that Redfin is an antithetic business model and we’re often on the receiving end of some pretty nasty stuff. The irony is that we actually complement the efforts of local realtors, promote their listings and offer great exposure not available elsewhere. Still, despite our love of country and compatriots, we’re seen as the anti-realtor. In truth, we’re just raising the bar.
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