Real Estate Death Match: Martha Stewart vs. Oscar Madison
Some people love home staging and others despise it. I fall in the second camp. Which, if you know me, is odd because I’m a neatnik and the appearance of my physical surroundings is very important to me. Still, there’s just something about staging that drives me nuts.
I’m certain that it works. I know first impressions are important and too much stuff makes it harder for potential buyers to see past someone else’s poor decorating choices. There are even studies showing that staged homes sell faster and at a better price than those that are not. Nonetheless, I can’t stand the impersonal and phony composure of a staged home. It makes me want to put out photos of my family and throw some laundry in the wash. Now don’t get me wrong, I wouldn’t like to see someone else’s dirty dishes or one of those diaper disposal things laying around. But I do like to see a home that has been loved and lived in.
Staged homes always feel so sparce, cold and silly. They are made to look like someone is going to come home and make martinis and then sit by the fire wrapped in that expensive throw sitting on the chaise so purposefully arranged to look like it’s been casually tossed there. Look closer and you’ll see the price tags are tucked away out of sight and there is dust on the vodka bottle.
Sensibility is usually found somewhere between two extremes and this is no different. I like the idea of bringing in an expert (or even good friends) who can help clear out some unsightly clutter and spruce the place up without making a home look like a ghost town. Moderation and balance are such aspired states of being. So please just keep it clean, keep it bright, and keep it real.
Recent San Diego Sweet Digs Posts:
San Diego Real Estate Watch: An Ode to Dr. Seuss
Extreme Diversity: Open Houses
San Diego Real Estate in Troubled Waters: SOS! Abandon Ship! Mayday Mayday! We’re Going Down!


Craig Schiller said:
CAROL…
YES! THANK YOU… I agree 100%. When one stages they need not strip the house down to a sterile empty shell.
I see too much staging being a “cookie cut” interpretation of what is tought in a class.
An occupided home can be cleand up, “set” right and look appealing with being a boring sterile staged cloned.
If the home is occupied I tell the seller if it looks “staged” when I am done… then I have NOT done my work. I also advised the seller NOT to have it advertised as being staged. I do not one potential buyers to come in and be looking to see what makes the house “staged”. I do NOT want buyers distracted from looking at the HOUSE… not the stuff or the stuff in it or how the stuff is arranged.
THANKS so much for this GREAT post… to me you are spot on.
Craig Schiller
Real Estaging
PS: Your post is getting my brain cooking… I think I need to write more on what you had to say.
March 5, 2008 6:56 AM
Carol said:
Wow, Craig. Thanks for the kudos and informative comments. Keep us posted with your insights in the field. I know this is a topic of great interest to our readers and writers alike.
March 5, 2008 9:45 AM
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July 29, 2009 8:04 AM