March 11, 2008

The Importance of Rules – Please Play Nice

rules The Importance of Rules   Please Play Nice 

I’ve been told I have the persona of a school teacher.  I’m a little uptight, like routine and am a stickler for rules.  I like to buck the system and climb on my soapbox when I feel wronged or see others wronged, but for the most part I am more comfortable with a society that accepts certain behaviors as moral truths.  I like rules because I truly believe they define the playing field.  They let us know what we can expect from others and what they can expect from us.  When those understandings are broken or breached it leads to a breakdown that often cannot be repaired or (at best) erodes trust and creates major obstacles between people.

I recently read an article by Bob Bruss in which he said “[t]he asking price of a home should be inconsequential to the price you offer.”  I completely disagree.  An asking price is a rule of sorts; one that is negotiable, but a rule nonetheless.  It tells buyers what a seller considers to be the value of their home and sets down one of the basic parameters around which they are willing to deal.  Sellers expect buyers to negotiate, but they don’t expect to be disregarded.  Ignoring the asking price is like not acknowledging their partnership in the transaction.

There are other unspoken rules in real estate that are basic to a successful deal.  For example, buyers expect honesty in disclosures.  They don’t like secrecy or deception.  When the inspection report comes back, if there are glaring defects that were not disclosed by the seller, there will be an instant distrust between the parties.  Similarly, buyers don’t like it when sellers over glorify their properties and sellers don’t like it when buyers pretend to be disinterested in a home when they really are, just for the purpose of hiding their excitement for fear that a seller will play hardball on price.

The best transactions between people are those in which both the buyer and seller are genuine, authentic and motivated.  Primarily driven by a desire to make the other whole or at least full enough.  When one party is trying to take advantage of the other, the deal just doesn’t feel right and, while it may or may not succeed, it will leave a lasting impression and taint the relationship.  They say all is fair in love and war, but that implies that you should expect to get burned.  People buying and selling homes don’t have those same expectations.  They just don’t.  If you want a fair price on a home, your best bet is to lead with your mind and follow your gut.  If your deal starts to take on a sour tone it might be time to reconsider and move on.

Recent San Diego Sweet Digs Posts:

Mixed Messages and Puppeteer Pricing

Just Another Friday Open House List

Price Watcher Plus!  A Dose of Caution and an Ounce of Advice

First Time Buyer Bargains

   


Comments (3)

Purva Brown said:

Carol,

Yes, I think the price is not arbitrary. The seller and the listing agent might have some reason for the price, even though the reason is wrong. To offer way below asking does put a damper on things and doesn’t help anyone get to the next step, which is negotiation.

Thanks for the mention!

Purva.

Steve Leung said:

Carol,

What the late Bob Bruss is saying is more subtle than advice about blindly ignoring the asking price.

The implication is that the list price should be inconsequential to your own and your own agent’s valuation of the property.

Let’s take a cartoonish example. Let’s say a home is priced at $1M. You work with your agent to value the property and see it’s worth about that. Suddenly the seller raises the list price to $1.2M. Without additional information, does that mean the home is worth $200K more? Absolutely not.

In negotiation, you clearly have to put yourself in the shoes of the seller and the listing agent.

But the list price is the best marketing tool a seller has in order to attract clients to a property. Sometimes, that price is set low because they want to attract enough attention to create a blind-auction scenario. If you factored the list price into your analysis, you would undervalue the property and miss the deal.

We can agree to disagree but I think it would be irresponsible for a good buyers agent to allow the seller to influence what should be a neutral evaluation of value based on the best information out there. What price at tactics it takes to complete the deal is a completely different story…

Carol said:

I get it, subtlety and all. I still don’t agree entirely. My point is about unspoken rules/expectations and how they are manifested in an asking price. Now, if a seller ups their asking price by $200k after an offer is made? I personally would walk away. I’m no more a fan of price fluctuations than anyone else and I don’t like trick foolery. But that’s not the context of this post.

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