Thank You Survey Respondents

The blog survey is now closed. Two winners from the prize drawing were e-mailed $100 Amazon gift certificates. Thanks though to everyone who took part in the survey. Often our instincts get the best of us when we try something new at Redfin and we charge hard. We have to remind ourselves to slow down and make sure the ground is level (by simply asking our users) before we build on it.

Some interesting results:
–> 60% of Sweet Digs readers in the Seattle area are female. The gender make up swings the other way in the Bay Area where 60% of our readership is male.
–> 5% of readers in Seattle were of college age (18-24). No one in that age range in high-priced San Francisco responded to the survey. This isn’t so surprising but it is something we’ve given thought to.
–> Privacy & noise was the number one consideration for what readers wanted to learn about in a property review. Interestingly, the aspect of real estate that everyone loves talking about, design & architecture, lost out to more practical concerns like parking and storage space.

The most requested change was for splitting the blog by city and neighborhood. It validated our own opinion and we will make this change in the near future.