The Infinity Design Challenge

Fancy yourself a whiz at interior design? Always had a penchant to prove it? Well, now you have the chance. Dwell on Design is hosting a design challenge based on a new luxury condominium development in San Francisco. Located in SOMA on Folsom Street between Spear and Main, this modern four-building complex will be called The Infinity. Comprised of 650 one-, two-, and three-bedroom units, as well as two penthouses, the public is being given the opportunity to choose one of three floor plans to show their artistic flair.

The Challenge:

THEME
The Infinity is a landmark of contemporary design. Centrally located in San Francisco’s Embarcadero District, The Infinity’s proximity to the bay offers a unique living experience. The inside and outside become one through the sensuous, flowing curvature of floor-to-ceiling windows. Architect Bernardo Fort-Brescia of Arquitectonica describes, “It’s as if you are in the largest bay window in the world.” Designs should reflect the unique experience of bringing the outdoors in. In keeping with the vision for these luxury homes, designs should communicate understated elegance, absolute serenity, and contemporary luxury.

INTERIOR DESIGN ELEMENTS
Flooring: Designers should indicate the type and color of the flooring they recommend for each room. Dwell/The Infinity will select the closest match from the many options offered by The Infinity Design Center, but the cost of the flooring shall not be included in the budget.

Wall Coverings: Cost of wall coverings (if any) must be included in the budget.
Installation of wall covering: Should not be included in the budget.

Shipping, storage, and installation: Should not be included in the budget.

BUDGET
The interior design budget for each unit is $75,000. All furnishings must be available for installation November 30, 2007. Please assume that all the cabinets, countertops, and appliances will remain as the architect selected, and that there are no architectural changes to the home. We want you to create your vision of elegance, serenity and luxury, within a budget that would enable an actual Infinity homeowner to realize this vision.

SUBMISSION FORMAT
Any board size is acceptable. Up to three boards can be submitted. Boards should include color and material samples, photos, etc. Please provide a binder with color copies/printouts of the specific recommended furniture, etc.

Entries should be mailed to:
The Infinity Design Challenge
Dwell
40 Gold Street
San Francisco, CA 94133
All submissions must be postmarked by June 18, 2007. All entries must be original to contestant. Entry grants certain rights to sponsor and its agents.

Deadline for entries is June 18, 2007. Official rules can be found here.