March 7, 2008

FSBOs Drop In Craigslist Listings – As the Housing Crisis Continues

planet for sale FSBOs Drop In Craigslist Listings   As the Housing Crisis Continues In the early days of the housing crunch, the number of houses “For Sale By Owner” were legion.  As I have continued to monitor this and the housing crunch continued, the number of homes listed by owner on Craigslist have visibly declined.

Why?  Those who really HAVE to sell in this market have realized that the services of a professional are warranted, as a real estate agent skilled in the area and neighborhood bring value that was previously unrecognized.  Every advantage is needed to sell for the best possible price in a down market.

Also, the properties that represented “casual sales” have all sold at this point in time, and now, no one is listing a property for sale that is not a serious need.  Serious needs call for serious methods – that means a traditional realtor with proven methods.

Although Craigslist continues to be a viable method for getting attention for a property on the market – most listings on Craigslist in the last several weeks have also been MLS listings – a dramatic deviation from the early crisis days when sellers thought they would have an edge by selling themselves and cutting out a realtor “deal”.

The good that will come from this shift is this – many will realize that there is great value to be had by enlisting the services of a professional – while still realizing that the traditional methods of selling real estate put too much of the profits into the pockets of the “old-school” realtors.  Under “old school” methods – roughly 9% of the selling price of your home ended up in pockets other than yours. 

Enter Redfin – with a fresh new approach – and lowered commission rates.  As the French say, “Voila!”. 

As everything in their world becomes streamlined through the Internet and the housing crisis deepens – WHY would consumers stick with the “old school” approach that costs them money?

The answer is that they won’t – any more than the buyers of the 1920s would continue to buy buggies when the new Model Ts became available.  


  • On a comment - spelling and construction don't matter as much as content. At least that is my take on things.

    But I do disagree - I think Redfin is reshaping the way the real estate business is done, just like the Internet has reshaped many other businesses.

  • Kaydee

    Gee, I could say the same thing about the first impression your spelling and sentence construction made in that post, Philip.

  • Time is money in this business and if an owner wants to put their home on the market and misses the most critical time period of that first 20 days on the market with mediocre presentation and a price that is even a little too high. Well then their first impression opportunity is gone.
    A good agent can help with both. Do it wrong and the buyers mentalities is "I'll wait and the price will come down" and it usually does, justifying their reasoning. Or they just didn't see past the flaws. Either way time is money. I don't read alot about Redfin increasing value for sellers or knowing how to get structure a really good offer. All things that put money in people's pockets, just the savings of a few thousand dollars on commissions. As an agent I can tell you some things should change and some things are working just fine the way they are.

  • Kaydee

    I know of (and almost offered on) a FSBO on Craigslist in Feb. Although listed at a comp price to those in the neighborhood, the owner was willing to go down in price w/o use of agents. However, the description and the photos did not do it justice! We were AMAZED when we went to visit the home. We decided that it wasn't quite right for us, and a few weeks later b/c of other circumstances the owner listed with an agent. They received a full price, all cash offer after being on the market for three days w/ one open house... (along with two other offers.) Makes you go "hmmm...."

  • David

    I think Redfin is a good option.

    Sometimes i think the biggest service any professional can provide is telling people to cut the emotion out of it. If you've decided to move (or had to move), you can't keep your emotional attachment; you're just moving a product. It's a sales job.

    Maybe because I work in the markets, I never got offended at an offer or some potential buyer's comments. I think that's the biggest challenge facing a lot of FSBO's or those who work with a service like Redfin.

    David

  • Yes, I think they DID see this - but as times got tougher, the confidence of those selling on their own went down. Now, they are looking for pros at a fraction of the cost.

    I do think Redfin provides a great choice for those in this situation.

  • David

    If the FSBO's would realize their greatest advantage is pricing flexibility, as they're cutting out the agent commission, and priced their houses accordingly, they'd do fine. Starting out at 5% under comps gives you a big advantage.

    But they don't, so they don't.

    I say this as one who sold my house on my own, after the first credit crunch of 2007 (closed in September).

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